Which crisp flavour is closest?

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Has anyone else noticed there's ten times more flavour in crisps nowadays?

These are tops BTW

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I once saw a program on a 'Flavourer'. This woman was in a Laboratory making NEW flavours for foods with scientific equipment.

WTF?

Engineered badness.
 
saying that, Cheeseburger flavour crisp was quite close. Although it was mainly the strength of the ghurkin and mustard flavour that is generally only found in burgers. Not easily confused i suppose.
 
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