I would actually wholeheartedly and with all respect suggest that he re-do the survey. The way its structures, he could get a lot of meaningless data (you can very easily give conflicting answers). It could render him unable to do a paper.
He needs to have frequency options and a single question in many areas instead of frequency questions and rating answers.
(FWIW, I work for a firm that does surveys, the data from that survey will be a disaster)
Definitely. Lots of contradictions.