davek
Player Valuation: £150m
If Dan has got an excellent deal on production, merchandising can fly. eBooks... well, maybe. Who'd be writing the books though - GOT or independents? It'd be worth doing "market research" via a poll to see how many people would buy an eBook, but coming up with an original idea for an Everton book would be a 'mare.
I've seen the "legendary threads" thing work on forums I've ran myself. It's used primarily as a reference point though, and it's not a major thing. It'd just be an addition but not exactly vital.
Book writing: I dont think there'd be any shortage of people on this site capable of knocking out something superior to the bulk of the trash I've seen published on EFC. For example, if Kipper's 'Me Arl Feller's Shouts' can find a readership I'm sure something like LCAB's sermons could. Original ideas are out there, they just need stimulating with an opportunity, mate.
'Legendary Threads': you have more experience than me, I'll go with your thoughts.