The identify paradox: modern club or traditional institution looking out for the fans and community?

It won't work unless the Everton of the Friedkins is a far more attractive proposition than the Everton of Good Times. But the Friedkins have the imperative that it works, so they can make money.If we start to become known for good, exciting, progressive football, sign good technical players that people genuinely relate to, and start winning football matches consistently, the transition is inevitable. This will, in general, be accepted by the majority who, let's face it, would sell their souls for success at this point. I'm not saying they are wrong, either.
The Everton some of our militant types might want is a bit like the German Democratic Republic. Ideological, ineffective, bleak and...history.

A much misunderstood state that was probably a better place to live in than most western societies; certainly the most advanced Soviet satellite country.

I was and remain a big fan.
 

We wont begin to succeed until we start acting like a business, and businesses by large are cutthroat, and ruthless.

There are things I think the club got wrong. Expensive prices of alcohol, when they had a prime change to make BMD the place where people drink... and not build routine elsewhere..

But there's a window to become a serious contender for Europe, with the stadium, the right people at the helms making business like decisions, which will maximise our turnover and income and ability to attract good players... like Jack Grealish.

Im sure when Everton were the "Mersey Millionaires", we were doing things other clubs were against and we probably regale them now as "firsts".

Theres a divide, but I want to break the shackles of "the People's Club", and I want us to be "Everton FC: One of England's Biggest Sides".

Look what happens when you go traditional. You get a gang of mates on the payroll like Barrett Baxendale and Graeme Sharp who are out of their depth.

I am here for change.
 
Don't underestimate that even in the Northwest including the Liverpool City Region, there is an increasing band of progressively cash rich citizens. I speak to many people every day in this segment amd probably the last 2 years at least a lot more local voices pop up, that do literally have money to burn.

Apart from the potential prime land advantage aound the H.D. to boost the coffers that has been discussed in the ownership thread previousl, I don't see the Friedken's fearing pricing local traditional fans out somewhat, as there is a potential untapped still local market out there to begin marketing to.

As others allude to, the working class element of the game has largely disappeared..if you think what average matches prices were for thredross served uo at GP for so long, thrn even a little bit of success at the H D. will allow the owners to justify prices and evolution of the base a little more, even if a good proportion of the fanbase will not agree with this.
 

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