That's the reason I don't buy Superdry.
You could say the same about any branded clothes I guess, but I'm definitely put off by anything where the logo dominates the whole thing. I look at footy shirts a bit differently, you can justify it to an extent in that you're advertising the club and your allegiance, also that the spend contributes to the club's coffers. I'm glad we don't have a betting firm splashed over our shirts, wouldn't feel comfortable with that. Quite happy to get behind a beer though (hypocrisy is the greatest luxury).