The Everton brand

kenada_blue · February 19, 2010

Reidy's Bottle Of Grecian said:
the kitbag deal says other shops aren't allowed to sell our stuff, although when we were with jjb they had to allow sportsdirect to sell some of our shirts, something to do with the monopolies commission i think.

I like the kitbag deal and the Le Coq stuff, best merch we've had for years.

But in regards to other stores selling out stuff outside of that....its all down to the people who run the stores etc and what they feel would sell. More stores will stock up on your Chelski and RS gear because they will sell more than the Everton stuff.

Reidy's Bottle Of Grecian · February 19, 2010

kenada_blue said:
I like the kitbag deal and the Le Coq stuff, best merch we've had for years.

But in regards to other stores selling out stuff outside of that....its all down to the people who run the stores etc and what they feel would sell. More stores will stock up on your Chelski and RS gear because they will sell more than the Everton stuff.

they aren't allowed to sell it, even if they want to they aren't allowed.

Dublintoff · February 20, 2010

If thats true that kitbag wont allow other shops to sell our merchandise than yet again we have been screwed.

Tourist gift shops in albert dock can have red [Poor language removed] mugs and posters of gerrard and the lady boy but no sign of our more marketable players like cahill, arteta or saha, its pathetic.

1 step forward with kitbag with regards the new shop and range of stuff and then 1 step backwards with a stupid block on where we can sell it

Reidy's Bottle Of Grecian · February 20, 2010

i think the idea is that everything goes through the club, as kitbag just diverts you to the o.s. anyway.

TX Bill · February 20, 2010

Tommy Chong said:
You think that's bad... I'm from South Africa, you know, that place
that Peanut is from... And you would think that our stores would have a fair amount of Everton merchandise because our best player is a Toffee-boy...

But NO! Only Red-[Poor language removed] and manure CRAP! With Chelski and the Arse following behind... What a load of bull! I cant even walk into a sports shop, without getting the urge to throw-up my lunch!

That's pretty much the USA as well. If you go into a football specific store, you're gonna see the kits of all the "big" teams. But if you wanted a Everton, Hull, Fulham, etc... kit, you'd probably have to special order it.

That's why I think Donovan's presence with Everton might help. At least here in the States, we might start seeing more Everton merchandise.

Reidy's Bottle Of Grecian · February 20, 2010

well it's a 10 year deal so i wouldn't hold your breath.

the le coq deal is 3 years i believe.

Dublintoff · February 20, 2010

TX Bill said:
That's pretty much the USA as well. If you go into a football specific store, you're gonna see the kits of all the "big" teams. But if you wanted a Everton, Hull, Fulham, etc... kit, you'd probably have to special order it.

That's why I think Donovan's presence with Everton might help. At least here in the States, we might start seeing more Everton merchandise.

Cant believe you have just grouped us with hull and fulham

StDomingosGringo · February 20, 2010

Dublintoff said:
Cant believe you have just grouped us with hull and fulham

Other teams with American players mate.

StDomingosGringo · February 20, 2010

davek said:
Everton's new second-largest shareholder, Robert Earl, has been speaking about his involvement in the club..."I would like to think on the marketing side that I probably have a lot to offer. My involvement is to help strengthen the club, give them more money, give them more opportunities...I see myself as pretty knowledgeable on the merchandising side."

ROBERT EARL ON EVERTON – News Archive – News – evertonfc.com – The Official Website of Everton Football Club

"It's an exciting development in the club's history in that Robert Earl and his company have bought the Gregg family shares," said Mr Kenwright. "There are no negatives about that at all - it al looks very positive. His business acumen and his knowledge of sponsorship and branding and his vision are second to none. It's worldwide and anyone who can do what he has done is legendary in the world he's in."

BILL KENWRIGHT EXCLUSIVE – News Archive – News – evertonfc.com – The Official Website of Everton Football Club

And what has happened to our merchandising figures Dave?

BlueMedley · February 20, 2010

a pal of mine visited liverpool last a few summers ago. I asked him to nab me a scarf. said he looked, and couldn't find one. a real bummer.

davek · February 20, 2010

StDomingosGringo said:
And what has happened to our merchandising figures Dave?

Merchandising figures from 2002 - £1.8M
[media]http://www.evertonfc.com/assets/_files/documents/jul_08/efc__1215074774_Accounts03.pdf[/media]Merchandising figures a year before Earl came on board (2005) £5.5M
[media]http://www.evertonfc.com/assets/_files/documents/jul_08/efc__1215074836_Accounts05.pdf[/media]Merchandising figures in last accounts (2009) £6.1M
[media]http://www.evertonfc.com/assets/_files/documents/feb_10/efc__1265113120_Everton_Annual_Report_and_Acco.pdf[/media]Ergo: merchandising performance has drastically fallen in the four years since 'merchandising expert' Robert Earl has been on the board.

Thanks for your help, Robert.

mickyblue · February 20, 2010

davek said:
Merchandising figures from 2002 - £1.8M
[media]http://www.evertonfc.com/assets/_files/documents/jul_08/efc__1215074774_Accounts03.pdf[/media]Merchandising figures a year before Earl came on board (2005) £5.5M
[media]http://www.evertonfc.com/assets/_files/documents/jul_08/efc__1215074836_Accounts05.pdf[/media]Merchandising figures in last accounts (2009) £6.1M
[media]http://www.evertonfc.com/assets/_files/documents/feb_10/efc__1265113120_Everton_Annual_Report_and_Acco.pdf[/media]Ergo: merchandising performance has drastically fallen in the four years since 'merchandising expert' Robert Earl has been on the board.

Thanks for your help, Robert.

im no maths wiz but 6.1is more than 5.5 and we are in a credit crunch

davek · February 20, 2010

mickyblue said:
im no maths wiz but 6.1is more than 5.5 and we are in a credit crunch

Trend has been to plateau out though mate:

£600,000 added to the merchandising figures over the 4 years Earl has been on board tells me his self professed "knowledge on the merchandising side" isn't exactly paying dividends.

Which leads to the question: if he's not contributing knowledge or money, what is here for?

atrottel · February 20, 2010

I'm eagerly awaiting a davek match report:

"Everton sank deeper into the relegation mix as they beat Man Utd 2-1. Although on the surface the victory papered over the holes in this season, manager Moyes struggled to put a brave face on the performance: 'I thought the boys were excellent", said Moyes. He must however be wondering why his side, cheaply assembled under the direction of disinterested West End 'impresario' Bill Kenwright, didn't put six past the current League champions. And the worrying trend of not taking chances when they were offered appeared to continue (that's enough now, dave, Ed.)"

You know it makes sense.