The Dossier

[GhostOfDixie]

I have been thinking for a while about the future of this club and the lack of professionalism that exists within it. Fan's viewpoint is usually limited to forum rants phone-in bitching, and amateur groups like KEIOC.

What I propose is a more organized collection of thoughts opinions and ideas.

 

[Bruce Wayne]

Something like Digg would be easy enough to setup.

 

[GhostOfDixie]

I was thinking of something more offline, like for instance marketing ideas - we can set up a panel that looks at submissions and the ones that the panel feel are sound ideas, then they can be forwarded to the club, I think the club needs help from Evertonians who know what they are doing

 

[HalewoodBlue]

The club would quite rightly tell you where to go
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[GhostOfDixie]

why quite rightly?

Do you think they are doing a decent enough job?

 

[Nebbiolo]

I was thinking of something more offline, like for instance marketing ideas - we can set up a panel that looks at submissions and the ones that the panel feel are sound ideas, then they can be forwarded to the club, I think the club needs help from Evertonians who know what they are doing

You're probably right, Ghost. The problem is that when fans get together it usually descends into chaos and expectations are probably going to be way higher than could be delivered. It would take a board of perhaps six or so professionals with experience in varying sectors. These would have to be a go-between, between club and fans. Then you would have the problem of who elects such people. If not elected, then why would anyone even listen to them? I would say that the club really needs to begin bringing top marketing people onboard voluntarily. Any one involved in marketing worth his or her salt, will almost certainly listen to those fans that have genuinely good ideas, particularly if performance related pay is involved.

But the club is a feckin' shambles and a more amateur set-up I've yet to encounter in the premier league. So we'll stay the same and continue doing deals with Chang beer as though it's the be-all and end-all.

 

[HalewoodBlue]

why quite rightly?

Do you think they are doing a decent enough job?

Do you make a habit of telling other business how to run there business?
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[Makis]

Do you make a habit of telling other business how to run there business?
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Any other business would have been out of it years ago. EFC couldn't organize a piss-up in a brewery.

But suggesting things to them is pointless. I very much doubt they give two f**ks about them.

 

[Nebbiolo]

Do you make a habit of telling other business how to run there business?
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Everton is more than merely a business, though H. It's an institution and relies on the good will of those born into it. It's as much a social as business venture. So the fans do have the right to expect to be listened to when they have genuine concerns.

 

[GhostOfDixie]

that's what I mean though - apart from the odd clown, this site does have intelligent people

 

[GhostOfDixie]

if a business is failing then why not?

 

[HalewoodBlue]

Everton is more than merely a business, though H. It's an institution and relies on the good will of those born into it. It's as much a social as business venture. So the fans do have the right to expect to be listened to when they have genuine concerns.

Take your everton head off for a min mate. Then its like any other business. Any other business unless asking for it would quite rightly tell unsolicitored busy bodies poking there nose in where to go
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[Makis]

Everton might, good businesses aren't idiots. They would listen to the customers. But of course you wouldn't know anything about it.

 

[Nebbiolo]

Take your everton head off for a min mate. Then its like any other business. Any other business unless asking for it would quite rightly tell unsolicitored busy bodies poking there nose in where to go
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A fair point there, H. It must piss the club off when these busy bodies contact then with their less than helpful suggestions. But the club ought still to welcome advice or suggestions that are well-considered and intelligent. If it ignores the "outside" then it is not doing its job properly. It would, in those circumstances, be showing poor business skills.

 

[HalewoodBlue]

A fair point there, H. It must piss the club off when these busy bodies contact then with their less than helpful suggestions. But the club ought still to welcome advice or suggestions that are well-considered and intelligent. If it ignores the "outside" then it is not doing its job properly. It would, in those circumstances, be showing poor business skills.

I sort of agree mate but then there paying the new marketing manager thousands to do this sort of thing
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