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Sunderland bid 13mill for Wickham

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What they Make in a year: £65.3 million,

What they Spend in a year £96.9 million.

The difference between the two: Annual loss of approx £27 million.

Simple conclusion had no choice to sell Bent and Henderson and pocket the rest - Wickham is a peicemeal signing to appeae the fans - also is likely to have a high resale value. Look at that sqaud mate in conjunction with the above and never feel jelous of Sunderland again. http://www.safc.com/page/SquadList

* Total debt BTW is 66mill!

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But when you have the ability to service that level of loss-making, you can do it. It's how the PL's been working for years.


Why would there be a huge sudden change now?
 
But when you have the ability to service that level of loss-making, you can do it. It's how the PL's been working for years.


Why would there be a huge sudden change now?

Personaly i dont think it is sustainable, the model has failed at Pompey, Brum and West Ham, we are seeing Newcastle, Villa, Sunderland, Blackburn presently who all tried to do the same thing and are now scrambleing for their lives to reverse it and sell anything that not nailed down to reduce the unsustainable debts they accumalted.

Its all good for us, it creates and increases the chasim between us and those sides. They are all going to be significanlty weaker teams next year in the PL in and around that grouping.
 
Personaly i dont think it is sustainable, the model has failed at Pompey, Brum and West Ham, we are seeing Newcastle, Villa, Sunderland, Blackburn presently who all tried to do the same thing and are now scrambleing for their lives to reverse it and sell anything that not nailed down to reduce the unsustainable debts they accumalted.

Its all good for us, it creates and increases the chasim between us and those sides. They are all going to be significanlty weaker teams next year in the PL in and around that grouping.

Of course it's not sustainable. In the real world, it'd never happen. But it's not the real world, it's football. And as long as there's some very rich people prepared to throw a lot of money at it, then clubs will continue to make record losses, because they can.


The question is when do the owners become bored? Or decide they want their money back? Only when that happens en masse, will the whole lot collapse.

And as for those 4, I dont see that happening? All have sold players for ridiculously over the odds, like we did with Lescott. We're not exactly scrambling to offload anything and everything, contrary to popular opinion.
 

Ill wait till the end of the transfer window mate, i dont rate the majority of Steve Bruces signings when he has money, his best work was at Wigan.

I know Ellis Short has lost the rag with them a bit up there. Hes put a lot of money in and supposedly turned a lot of debt into equity. But i know hes a shrewd operater he will just stop spending and begin cutting - but we will see.

Sunderland cant survive without Ellis simple as.

Base of this years results are:

Turnover rose to £65.3 million, but operating expenses are now at £96.9 million, their wage bill is a whopping 82% of what they make, their debt is 66 mill, they badly needed/need to sell.

People seemed quite certain that Brown, O'Shea and Gibson were going there. They'll all one-paced players and the ambition will have left the two defenders already. Bruce needs to be careful that he doesn't turn the Stadium of Light into a refuge for former United players (Bardsley, Richardson, Frazier-Campbell). He needs to refind the talent-spotting ability that he had at Wigan, where he signed Rodallega, Valencia, Palacios, Figueroa, Cattermole and the briefly-ace Zaki. Wickham is an ambitious signing. If all they're able to back it up with is Elmohamady, Larsson, Westwood and a handful of loans they're pissing in the wind though.
 
Of course it's not sustainable. In the real world, it'd never happen. But it's not the real world, it's football. And as long as there's some very rich people prepared to throw a lot of money at it, then clubs will continue to make record losses, because they can.

Maybe on the scale of City or Abromovich mate, but what these clubs tried to do was compeate with those guys by useing the same model, what we are seeing now is that it wasnt possible and they are trying to claw back whatever they can finanicaly, sadly for those clubs it looks like out goings will see them with high levels of debt.


The question is when do the owners become bored? Or decide they want their money back? Only when that happens en masse, will the whole lot collapse..

Its a good question mate, im not a big fan of it, becuase it just generates a false sense of wealth, poor old City and Chelsea dont exist without their persepctive ownwers Sunderland and Villa prob more dangerously so are gone the same way, the two latter look very vulnerable to me and thier actions this summer has just evidanced it.

And as for those 4, I dont see that happening? All have sold players for ridiculously over the odds, like we did with Lescott. We're not exactly scrambling to offload anything and everything, contrary to popular opinion.

Its a good point, its fair to say that almost every penny went back into the club and we sold that player against our will to an extent adn after massive agitation of the player. In these other deals by other clubs it seems almost effortless, i think if Jones or Ashley Young were Evertons player i dont think they would be sold for the prices they have been. Lets not forget either that these clubs spent an awfull lot on these players and offered them huge wages to be at their clubs to attract them, their levels of debt (dare i say compared to ours) are astronomical and they are now being addressed its unlikely that they can be in the short time required which is why you will now see these clubs in decline.

On reflection, we did well to keep our powder dry last year and tie down a lo tof our best players, stabilty is going to prove a good ingredient for success IMO, if we could add - i think we are looking at progress next season.
 
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Let's be very clear here as there seems to be a difference of opinion regarding Rodwell.

IF he was ever transfer listed, you can bet he'd be sold for well in excess of whatever Wickham, Jones, or most any other young English player has gone for here recently.

Sure, Rodwell didn't live up to the lofty standards he set the prior season and having a few players in front of him in the pecking order didn't help.

But he would easily (emphasis on the word "easily") command a transfer fee in the region of 20M.
 
IF he was ever transfer listed, you can bet he'd be sold for well in excess of whatever Wickham, Jones, or most any other young English player has gone for here recently.

But he would easily (emphasis on the word "easily") command a transfer fee in the region of 20M.

Why ? What makes you think he'd go for more than Jones and Henderson who are of a similar age (or in Jones case, younger) and commanded first team spots at their respective clubs, i'm sure both were called into the England squad at one stage too.

They are more advanced than Rodwell in their development and already more established in the Premier League and Internationally, so what makes you think Rodwell would go for more ?. I'm not having a pop, i'm just curious.
 
Let's be very clear here as there seems to be a difference of opinion regarding Rodwell.

IF he was ever transfer listed, you can bet he'd be sold for well in excess of whatever Wickham, Jones, or most any other young English player has gone for here recently.

Sure, Rodwell didn't live up to the lofty standards he set the prior season and having a few players in front of him in the pecking order didn't help.

But he would easily (emphasis on the word "easily") command a transfer fee in the region of 20M.


It really is one of the most bizare reasonings ive ever read on here, people want to bin Rodwell after one injury hit not so successfull season and at 19/20. Harks back to Fellaini is rubbish, Sell Baines in Jan threads.
 

They way things are going in the transfer market in a few years I'm expecting a season in which 4-5 prem clubs are placed in administration. They just bid 13M for a poor mans Nugent.
 
They wrapped up Larsson and Westwood today. Not a bad couple of free's but they had to cough up instantly to secure them. Can't see many Galacticos turning up at Sunderland now.
 
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