Taking all passion, bias, and trying to ignore the lack of business sense of reducing prices (for Everton anyway) out of it...
A Premier League match is basically 2 and a half hours of entertainment. It's the equivalent of going to see a blockbuster movie at the cinema.
A Premier League match ticket costs £30+.
A movie ticket costs £14 tops, probably cheaper if you go for lesser options.
25-30 years ago, going to the pictures cost the same as going to the match, a few quid tops.
Why is football now 2 to 3 times the cost of going to the cinema?