So
@Connor
Explain like I'm 5, all these journo's saying that changes are afoot is the club's way of dripping the info to the fan base? Why would they do that? I believe it obv just wondering what the club stand to gain from keeping the small % of fans that read such articles up to date
Essentially, yeah. But it's not such a small % that keeps up to date, the numbers would shock you. ECHO have to do close to a million views a day and did close to 1.5 on a few days I was there on Work XP.
Clubs obviously can't go about it on a club site because you have to be ultra-positive and there is never anything bad happening - recent case in point here: The Trickys omitted every mention of Suarez's two bites on the club site but they kicked off by giving that info to the ECHO because they have to have a line out there.
What do they have to gain? Well, whatever they want too really. Whatever angle they set or lead the paper/site/outlet into believing is going to be the story. Yes, that paper/site/outlet can do opinion pieces and things like that but ultimately, they have to fall in line with what the club want.
Journalists talk and by spreading that line, it gets out there. Clubs have agendas with that sort of stuff - putting pressure on a manager, hoping to close a transfer that has dragged on by forcing someone's hand, whatever you can think of along those lines.
It also helps to get those stories out to agents and people like that. You can go about these things two ways - backchanneling/leaking to 'ITKs' things like that or going through 'proper' ways by giving it to a paper. Clubs with tighter media lips - United, Chelsea, City - will leak through journalists more than anything else whilst we will get blown up because we are more or less amateurs with our distribution.
