Steve Wigan
Player Valuation: £35m
No, it's from working in a marketing environment and being fully aware of the importance of PR.
If a grass roots campaign started to boycott this kit, it'd grow apace and have a meaningful impact on sales, which means the club would have to do something to address that as it's a core means of revenue.
Funny thing is, you probably don't understand the irony of the bold bit above. That's exactly the point - there are thousands, probably millions just like me. That's literally the whole point of ensuring a successful PR and marketing strategy - you want to appease the majority with any decision so as to boost sales. Think about it logically - if nobody likes the thing, nobody is going to buy the thing, so it's crucial to take on collective feedback and adjust your plan accordingly.
Let me put it this way - if I were on the Everton marketing team right now, I'd have someone dedicated to a forum like this and reporting back on key issues. Once they saw a thread like this, they'd monitor it, and the moment any movement to stop this happening became militant, they'd revise their strategy. Same with social media etc.
Indeed, they do. You'd have to be massively naive to believe Everton don't read GrandOldTeam for the exact reasons detailed above. They'd be mind-boggling stupid not to - that's why we get the legal warnings re: the badge every six months.
This is just people moaning on an internet forum...if you're in marketing you'll know that very high on the list of 'things to do' is to work within budget. The best marketing plan in the world won't work unless its cost effective. I suppose in your day to day work in the marketing industry you also use the word 'trend' and the word 'fashion' quite often. There is currently a trend for clubs to simplify their badges, in fact logos in general are becoming simpler...as someone said above, this has happened to some extent because of the digital age, but most younger people are attracted by simpler logos and shy away at any sense of something being 'old fashioned'. Any forward thinking organisation would have this in mind when launching a new logo or rebranding. People these days do not 'study' logos/badges for any length of time, a quick glance is the most that any icon gets. This is why brand leaders are forever simplifying the means by which they are recognised. And when it gets down to it, we are all simply customers of a business. Those that buy a Big Mac won't stop because the Maccas logo changes, and similarly any football clubs supporters won't stop buying simply because a badge has been brought up to date.
