There was a fella on toffeeweb who was a specialist in that area and he valued the club at between 0-50m based on whether the buyer would view the players as assets or liabilities.
That narrows it down then

There was a fella on toffeeweb who was a specialist in that area and he valued the club at between 0-50m based on whether the buyer would view the players as assets or liabilities.
Completely false. The club can make commission from kit sales and as a result of the Nike deal have to sell far less kits before they start making said commission.
I don't know the details, but im fairly confident that the deal with Kitbag will be heavily on the cash up front to us.
Yes, no doubt some type of rebate included on volume sales but minimal value, biased towards kitbag.
I base this on how inept we are with managing our finances, and cash up front each year is what we want.
Completely false. The club can make commission from kit sales and as a result of the Nike deal have to sell far less kits before they start making said commission.
That narrows it down then![]()
It is Nike/LCS who receive the majority of the merchandise revenue and as a result are the ones who give us commission. That explains why even though the Kitbag deal is the same as it was before we joined Nike, the sales we now have to reach before we begin to see commission is much lower.
The Kitbag deal (as far as i can tell), involves them paying us £3m P.A for the chance to sell our stuff, they then take a cut of every sale at the point of purchase and the rest is handed back to Nike.
But even if the workings of the Kitbag deal are not as written above theact remains, we receive commission from Nike and to say that we cannot generate extra income through increases merchandise sales is not true.
Based on the "out before in" logic...
On an average salary of 50k a week - 50x52x9=23.4M
Out
--
Cahill
Yobo
Saha
Bilyaletdinov
Piennaar
Arteta
Yakubu
Beckford
Vaughan
Haven't included Baxter, Mustafi, Hahnemann etc.. Or any players in on loan, Donovan, Drenthe, Stracqualursi etc..
Based on an average salary of 35k a week - 35x52x3=5.5M
In
--
Naismith
Jelavic
Gibson
Factoring in contract extensions, agent fees and pay rises (Fellaini etc) the club should still be 15M a year better off. So why are so skint???