Doc Cartwright
Player Valuation: Free Transfer
I’m one of the millions of Everton fans watching from around the world. I get frustrated by the way the Manager’s press conference is set up. It usually starts with the Echo Correspondent? mumbling to Marco, setting a bad example to the other questioners. It shouldn’t be a buddy-boy conversation between two people, it’s a three-way conversation involving millions of fans, many of whom are not native English speakers. Speak slowly and clearly. Deep breaths. There’s nothing wrong with a scouse accent – I love it. But just remember your worldwide audience. It’s very basic, do you really need a public speaking coach? You’re supposed to be communication professionals. And does every desk have a built-in mike? If you use a hand mike, use it professionally. And improvements in this area will give Marco confidence. His decency and sincerity are obvious. He doesn’t need to watch Obama videos, or imitate that spinmeister rogue Allardyce. And we might even attract more fans because of the quality of our communication. Respect.