I have no idea. Am I meant to? Seems to me the outsourcing was a case of short termism to get cash in upfront ahead of the Kirkby stadium decision. That's what was at the back of the Kitbag giveaway: money in hand to push on with a stadium move,
We shouldn't be ouitsourcing full stop. Surely we can expect club officers with MBAs and a director brought on board to offer his 'global reputation and expertise as a commercial operator' to come up with a way of making this work for us?
A ten year deal with Kitbag worth £3M per year for everything, whilst a club like Villa get £4M per year just for selling their kit themselves?
That's not right.