Lessons from Lerner: Relevant to Everton

[Dymak]

Avoiding Villa's model of buying crap players whilst appointing a succession of crap managers is not some novel recipe for success, it's just common sense and something that will result in you avoiding the utterly crap performance of Aston Villa. If you want to look at a model for success, then I suggest that you look at successful clubs and not Aston Villa.

 

[bizzaro]

Avoiding Villa's model of buying crap players whilst appointing a succession of crap managers is not some novel recipe for success, it's just common sense and something that will result in you avoiding the utterly crap performance of Aston Villa. If you want to look at a model for success, then I suggest that you look at successful clubs and not Aston Villa.

That is not actually all that happened. If you forensically look at where they spent their money. I spat my coffee out reading Lerner's claim of spending money on 'infrastructure'

Its rubbish. The proof is in their relegation.


We need to play to our strengths and improve our revenue making (our weakness).

Contrary to Villa.

 

[Dymak]

That is not actually all that happened. If you forensically look at where they spent their money. I spat my coffee out reading Lerner's claim of spending money on 'infrastructure'

Its rubbish. The proof is in their relegation.


We need to play to our strengths and improve our revenue making (our weakness).

Contrary to Villa.

So does your grand masterplan for success consist of not acting like Aston Villa? I wonder if anyone else has thought of this plan?

 

[Milk]

I think we really dodged a bullet by not selling to Moore & Noelle.

 

[chicoazul]

So does your grand masterplan for success consist of not acting like Aston Villa? I wonder if anyone else has thought of this plan?

He's a master strategist. A pioneer and no mistake.

 

[bizzaro]

So does your grand masterplan for success consist of not acting like Aston Villa? I wonder if anyone else has thought of this plan?

Its one example to avoid given we have a new owner intent on spending some of his own money in the club.

Lets not be one season focused but for the more longer term. Fundamental improvements.

Something that example did not do. Despite all the claims by Randy Lerner during his ridiculous exit letter.

 

[Seamus Colemole]

I think i preferred it when you posted under your "Davek" name, at least that was vaguely funny.

 

[Dymak]

Its one example to avoid given we have a new owner intent on spending some of his own money in the club.

Lets not be one season focused but for the more longer term. Fundamental improvements.

Something that example did not do. Despite all the claims by Randy Lerner during his ridiculous exit letter.

Spending money badly definitely is a risk and something that must be avoided. But we have been doing this reserved and conservative 'building for the future' for about 13 years, and all it's done is sustain midtable mediocrity, and I predict that will be all it will do.

 

[Seamus Colemole]

Actually no, hang on, this thread is vitally important to the future success of Everton FC, thank god you posted it.

Me, Farhad Moshiri and my cat were all set to run Everton FC like Aston Villa FC, then we read this thread and changed our mind.

Thank the lord.

 

[bizzaro]

Spending money badly definitely is a risk and something that must be avoided. But we have been doing this reserved and conservative 'building for the future' for about 13 years, and all it's done is sustain midtable mediocrity, and I predict that will be all it will do.

The difference now is real genuine outside - working capital coming into the club.

Rather than - arguably somer Lener-esque ownership from Kenwright Woods and Earl. Who've put ZERO pounds into the club in 15 years.

They could be argued as being 'unable to make the time or effort'.

That must stop too.

 

[Darrenc34]

As long as we invest wisely and keep income well, we will be ok.

 

[Rob17896]

Everyone knows my publicised chastisement of Aston Villa. We won’t go over old ground. They are relegated. Rightly. Its been a long time coming. They spent a fortune only in the short term without any thought for the long term. Their fans at the time were talking down to Everton consistently. It was like a red rag to bull for me.

Villa are relegated. Its all Randy Lerner’s fault.

I’m someone who avidly follows Everton. I follow our rivals closely as I want to see Everton win stuff. Pots. Lots of them.

Mr Moshiri took over Everton in 2016. To all intents and purposes. I avidly read my good friend @The Esk 's hompage articles on the subject. Summer 2016 is as stated one of the biggest in the recent history of the club. Time for a clear out and time for some new beginnings.

Today, Aston Villa were purchased by a Chinese businessman: Tony Xia £60 million.
See the BBC Sport website story for the full details.
http://www.bbc.co.uk/sport/football/36327300

Obviously Moshiri could have purchased that club for a smaller amount than Everton. He didn’t. Why? Because the fundamentals at Everton are stronger as is the investment opportunity.

Now for the important bit:

Randy Lerner commented as indicated by BBC Sport:-

Lerner published a farewell letter on the club's website in which he highlighted the number of young players that came through during his tenure.

'The 54-year-old, who said he had an "affection for reading history", listed restoring the Jacobean Holte Hotel at Villa Park and adding a mosaic at the Holte End among his achievements at the club.
He added: "I can offer no counter argument other than to say I would do the same all over."
In what he said would be his final message to fans, Lerner stressed his aim had always been to strengthen the club's infrastructure as well as the squad, but said he had found it difficult to commit time and effort in the past five years.'

I would argue most of that is absolute nonsense. None of the money was spent on money making infrastructure. Most of it was spent on players, staff and wages.

The most outrageous thing and the lesson for Everton:

He claimed he ‘found it difficult to commit time and effort’ to the club.

@The Esk has clearly stated the importance of having the commercial management of Everton Football Club improved with new blood. Of quality that means that Mr Moshiri’s interests and OUR interests are being maintained.

The lesson from Lerner is that as well as competent football management – candidates. We also need competent commercial management into the club this summer.

No excuses. We need an eye on the long term not just the short term. We also need to ensure that the genuine financial backer of the club – Moshiri has all the needed people into the club that will increase revenue. Increase the quality of the infrastructure and its capacity.

The old guard need to move aside and let Moshiri make the appointments he wants to make. Being the experienced businessman and football investor that he is. I continue to look out for commentary from Esk. As should we all.

Its a lesson for anybody. Change needs managing and too much risk can bite you. Leeds were even more spectacular and have never recovered. Its been said before that many good businessmen lose their head in charge of a club. Hopefully not our new man.

 

[bizzaro]

Its a lesson for anybody. Change needs managing and too much risk can bite you. Leeds were even more spectacular and have never recovered. Its been said before that many good businessmen lose their head in charge of a club. Hopefully not our new man.

Hopefully the powers that be are really looking at other clubs and thinking. 'We aren't doing that. We're doing it our way'

 

[Daveysgingerlovechild]

In sum. At least we're not Villa?

 

[john jako]

Sound la