There is also a few things I want to bring back into perspective with our current situation and the lost opportunities we feel we are getting with the lack of spending, the way the board is managing the club and our overall current situation.
At the current time it is important to recognize we ARE under-performing, we should be playing far better as a team and I personally think (*opinion here) it's just a matter of time before this changes.
There are two major changes going on in football that will change the face of the game, the recent changes to the Barclays Premier league squad size and home grown quantity. The possible ramifications of this rule can be/will be big for clubs, at the current time it's not much of an issue for our club, but I feel it needs to be mentioned as we should not forget there are significant benefits from focusing upon local and young talent.
The more important change to the way things are is the UEFA financial fairplay rules which WILL change the face of our game. Here's a a
list of the changes but I will pull out important ones for ease of read.
1. Clubs will only be allowed to enter European competition if their generated revenues — money from sources such as television rights, gate receipts, competition prize money and sponsorship — is equal to or greater than their expenditure. This rule will run into effect for the reporting period ending 2012, whilst the first season that clubs can be banned from European competition will be 2014-15
2. As of June 1, 2011 clubs will no longer be allowed to owe money to other clubs, players, tax authorities and social service departments.
3. Provision of future financial information – to ensure clubs can meet their future obligations
The exceptions are as follows
1. Clubs will be assessed over 3 seasons and will be allowed a EUR 5mln leeway over that period
2. Money invested in stadiums and youth development does not count in the expenditure for FFP purposes. The main targets are high wages and high transfer fees.
3. Sugar daddies are allowed to contribute up to a maximum of 45 million euros for the 2013-14 and 2014-15 seasons together. This will be reduced to 30 million euros for the period covering 2015-16, 2016-17 and 2017-2018
The important thing to note is that since every club is aiming for EURO places and spots, this will level the playing field, it will allow us to invest in a stadium in the future if we do get more investors or a takeover, but will not penalize us for not forking out 140 million each season on players. Player valuations will drop down to realistic standards so that alot of the mercenary factor of Football will be eliminated.
Players will always choose in their best interests, whether it be for money or comfort, when the money side becomes regulated. Situations such as the Lescott saga will become very rare, players will start choosing clubs because of passion, ambition and so forth instead of money.
The focus on Everton's future in light of these points should be a focus on sustainable increases to revenue, at the end of the day the club should always be looking to make investments that grow this club. These sustainable increases in revenue are shirt sales, gate receipts, international coverage and so forth. Developing a greater turnover for the club that will be sustainable in the future is the way forward.
*please note I am not defending or advocating the current board or Bill, this is just my viewpoint looking at the financial situation and possiblities that can be on the table*
The board at the moment does not have the means to compete with purchases and Youtube shopping like Man City and Spurs do, We simply cannot emulate them without getting ourselves into insurmountable debt and simply an unrealisitic and unsustainable situation. I do believe investments such as Landon would be a clever choice, as long as it was coupled with a good business plan to use the marketability of such a salable asset.(at a reasonable price, comparitively the coverage Donovan would bring us compared to someone like Macheda equated to cost is very high.)
We should weather the spending storm, build a steady squad without spending massive amounts on players, unless they cover their own costs, wait until the new rules hit and see where we lie. A couple of seasons is nothing in the grand scheme of things, Increasing the debt burden at this point in time is a very unsafe thing to do, Using a good business plan and a Vision for the future, Everton will be a success.