Dear Farhad,
I appreciate that a lot of money has been put into the club and we are making huge advances off the pitch. Thanks for that, I mean it.
We have bought in some really promising looking young talent like Calvert Lewin, Vlasic, Lookman, Sandro, Pickford, Keane. We still have some of our own gems to bring through like Davies, Kenny, Holgate, Walsh, Dowell and Connolly to name a few.
We have also bought in some more experience guys like Schneiderlin, Gana, Klaasen, Rooney and Sigurdsson. We could do with a class striker but we are building, I get it.
There is the makings of really special team here with a bit more of exactly this type of building.
The problem is that nearly all our players look rubbish at the moment, including ones that we know are proven quality. Our players need confidence and they need a proven game plan that they can commit to. We do not have one. The confidence that they need is not being transmitted from Ronald Koeman. The way in which Niasse and probably Barkley have been treated has not helped matters and probably has not helped the relationship between management and playing staff.
Having a manager who will be accepted by the fans, the players and the kids coming through and who knows our club and has a proven track record of setting up a team to play offense minded, Everton football will add millions to the value of our main resource, our players.
I mention this because as an accountant, you know the importance of protecting the value of your revenue generating assets. This value is being horribly exposed at the moment. Sigurdsson looks shorn of confidence and we would do will to take a 15 million pound haircut on him if we had to move him on, for example.
There is a manager available who will restore confidence and the feel good factor and he will be as cheap as you are going to find.
His players love him. They die on the pitch for him. He sets up a team that plays the Everton way. The fans will get the tingle back walking up to Goodison on match day. He is one of us. You wont need to sell him the project, he will sell it to you.
I think it is time we thanked Ronald for all his good work and appointed David Unsworth, at least until the end of the season. You will then be in a good position to decide who you want to run with long term, safe in the knowledge that your players valuation will be high.
Continued good luck in business and football and thanks again,
Argietoffee