UltraVires
Player Valuation: £10m
In recent weeks, there has been a lot of talk on here and by Evertonians about how the club/manager outwardly project a small club mentality i.e. not standing up for ourselves in the face of shocking VAR decisions etc.
I think it goes much further than that and definitely into the marketing and merchandising of the club itself. In my view, those running the marketing department of the club have been asleep at the wheel for quite a number of years.
I think there is so much the club can do to get new fans interested in the club and that goes well beyond the limits of the city itself.
One idea I thought of (potentially for selfish reasons that I love watching football in new places) is that Everton could link up with a different club every season whereby our season ticket holders get one ticket to a match of the other club and vice versa.
This would allow Evertonians to go and see decent football abroad (even if we arent getting it at home) and it would also bring in potential new supporters from abroad who might see one game and come back for more. In an ideal world, we would link up with clubs like Dortmund who are supposed to have an amazing atmosphere at games.
It could also create useful links that we could rely on when tracking youngsters around Europe.
I am sure there are reasons why this might not work that others could think of but similarly, I am sure others on here can come up with ideas that the club could benefit from. Any thoughts?
I think it goes much further than that and definitely into the marketing and merchandising of the club itself. In my view, those running the marketing department of the club have been asleep at the wheel for quite a number of years.
I think there is so much the club can do to get new fans interested in the club and that goes well beyond the limits of the city itself.
One idea I thought of (potentially for selfish reasons that I love watching football in new places) is that Everton could link up with a different club every season whereby our season ticket holders get one ticket to a match of the other club and vice versa.
This would allow Evertonians to go and see decent football abroad (even if we arent getting it at home) and it would also bring in potential new supporters from abroad who might see one game and come back for more. In an ideal world, we would link up with clubs like Dortmund who are supposed to have an amazing atmosphere at games.
It could also create useful links that we could rely on when tracking youngsters around Europe.
I am sure there are reasons why this might not work that others could think of but similarly, I am sure others on here can come up with ideas that the club could benefit from. Any thoughts?