Everton Football Club has agreed a new three-year extension deal with Chang.
To celebrate the signing of the contract, Everton midfielder Marouane Fellaini has flown to Thailand as part of a senior delegation from Goodison Park to meet with Everton supporters and Chang officials.
The new contract, signed in Bangkok on Thursday (November 25) is the biggest shirt sponsorship deal in the Club’s history and potentially worth in excess of £12 million.
Chang’s principal sponsorship of Everton is now the longest in the Premier League with the Blues wearing the premium beer’s logo across their shirts since the start of the 2004/05 season.
Everton Chief Executive Robert Elstone, also in Bangkok said: “We are delighted to be signing a new three-year extension deal with Chang. We consider Chang to be very much a part of the extended Everton family.
“We are proud of what we have achieved in our time together and to have contributed to the development of young Thai footballers and the coaching infrastructure. Thai Bev has harnessed the years of accumulated expertise in our Academy and used it to deliver their own agenda on the ground in Thailand.”
He added: “Chang have always been very supportive of Everton since we first signed with them in 2004 and have been extremely proactive in driving the partnership forward, helping Everton grow internationally, whilst we have assisted in supporting Chang in key markets around the world.
“We understand that in the modern sports sponsorship market it is vital to generate as much value as possible and together we believe that the Everton/Chang relationship will continue to provide a significant payback on the investment.
“We are extremely excited about the new contract and look forward to working with our Thai colleagues to further develop the relationship.”
Charlie Jitcharoongphorn, Deputy Managing Director, Thai Beverage Marketing Co. Ltd said: “Chang has been a major sponsor of Everton for seven consecutive seasons. Over the course of these seven years, our partnership has been nothing short of truly fulfilling and rewarding.
“The Chang logo on the shirts of Everton players has successfully launched the brand into international fame and the partnership enables us to contribute to the development of Thai footballers in many ways.
“So, we have decided to extend our sponsorship contract with them for the 4th time, which will run well into 2014.”
As part of the trip the Everton delegation will visit the Thai Bev Academy and meet with a group of Thai Everton supporters to celebrate the Blues’ growing fan base in Thailand.
To celebrate the signing of the contract, Everton midfielder Marouane Fellaini has flown to Thailand as part of a senior delegation from Goodison Park to meet with Everton supporters and Chang officials.
The new contract, signed in Bangkok on Thursday (November 25) is the biggest shirt sponsorship deal in the Club’s history and potentially worth in excess of £12 million.
Chang’s principal sponsorship of Everton is now the longest in the Premier League with the Blues wearing the premium beer’s logo across their shirts since the start of the 2004/05 season.
Everton Chief Executive Robert Elstone, also in Bangkok said: “We are delighted to be signing a new three-year extension deal with Chang. We consider Chang to be very much a part of the extended Everton family.
“We are proud of what we have achieved in our time together and to have contributed to the development of young Thai footballers and the coaching infrastructure. Thai Bev has harnessed the years of accumulated expertise in our Academy and used it to deliver their own agenda on the ground in Thailand.”
He added: “Chang have always been very supportive of Everton since we first signed with them in 2004 and have been extremely proactive in driving the partnership forward, helping Everton grow internationally, whilst we have assisted in supporting Chang in key markets around the world.
“We understand that in the modern sports sponsorship market it is vital to generate as much value as possible and together we believe that the Everton/Chang relationship will continue to provide a significant payback on the investment.
“We are extremely excited about the new contract and look forward to working with our Thai colleagues to further develop the relationship.”
Charlie Jitcharoongphorn, Deputy Managing Director, Thai Beverage Marketing Co. Ltd said: “Chang has been a major sponsor of Everton for seven consecutive seasons. Over the course of these seven years, our partnership has been nothing short of truly fulfilling and rewarding.
“The Chang logo on the shirts of Everton players has successfully launched the brand into international fame and the partnership enables us to contribute to the development of Thai footballers in many ways.
“So, we have decided to extend our sponsorship contract with them for the 4th time, which will run well into 2014.”
As part of the trip the Everton delegation will visit the Thai Bev Academy and meet with a group of Thai Everton supporters to celebrate the Blues’ growing fan base in Thailand.
