Everton Accounts Released

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That's pretty depressing reading, the only positive (if it can be called that) is our debt has remained at a stable level.
 

Other commercial activities = ???


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They're not very good numbers are they, especially the gate receipts and merchandising. Considering we have nearly 300,000 people 'liking' our Facebook page (the official one, not the GOT one), it's just over £20 in non-match revenue from each of them. Given that sponsorship and advertising will make up a big chunk of that £7 million, it's probably more like £5-10 for each of those 'fans'.

Compare that to Man Utd, who have the same number of people 'liking' their own page, yet make around £100 million per year from merchandising. £100 million vs £5 million.

And yet the club feel they can ignore places like GOT as a means of getting more revenue from our fans around the world. Smart move.
 
I've worked out the answer to our problems.

If we (20000) season ticket holders buy 3 pints of Chang prior to the match, 2 at half time with a burger foot long hot dog, twix and quavers at every home game and each time we pay we give a £20 pound note and tell them to keep the change, and a programme, and some memorabilia at the official store, then I reckon we'd break even each season.

I should be the commercial director.

We wouldn't, because all that money goes to Sodexho.
 
They normally show the loss before player transfers, this year they only showed it after player transfers.

Without the Arteta money reducing the loss it must make some grim reading.
 
And yet the club feel they can ignore places like GOT as a means of getting more revenue from our fans around the world. Smart move.

Just goes to show they don't quite get the power of marketing, and multiple distribution points. Shame really. Forums are an excellent place to help build your brand, hell I can't remember the last time I looked at the official site. I'd be more likely to buy some merchandise through this forum or GOT than the OS, tickets too.
 

They normally show the loss before player transfers, this year they only showed it after player transfers.

Without the Arteta money reducing the loss it must make some grim reading.

The accounts show a £1.3M profit on player trading / amortisation.

The cash operating loss was £6.4M with the interest payments a further £4M on top, so the cash loss was £10.4M before the small profit from player trading was factored in.
 
Just goes to show they don't quite get the power of marketing, and multiple distribution points. Shame really. Forums are an excellent place to help build your brand, hell I can't remember the last time I looked at the official site. I'd be more likely to buy some merchandise through this forum or GOT than the OS, tickets too.

You're missing out on some great highlights mate. I wouldn't be all negative to a membership function to get access to more videos, memorablia and the like. It would be a chance for me as an arm-chair fan who get to go to about one game a season to give something more back, as opposed to just donating I guess.
 
You're missing out on some great highlights mate. I wouldn't be all negative to a membership function to get access to more videos, memorablia and the like. It would be a chance for me as an arm-chair fan who get to go to about one game a season to give something more back, as opposed to just donating I guess.

Maybe, but I used to pay for Everton TV a few years back, and it wasn't that great. I think it's free now.

I personally find forums that are away from the official site to be far more entertaining, and accessible (friendly). I can't stomach the EFC FB page either mind.

I just think EFC are missing a trick here. How much that is actually worth I've no idea.
 

They normally show the loss before player transfers, this year they only showed it after player transfers.

Without the Arteta money reducing the loss it must make some grim reading.

19.25 million was the real operating loss. Not quite as bad as it sounds, it was 17.1 million the previous year. Essentially this tells us something we already knew. When we sell players we need to sell them for more than we bought them for. It could be much worse, at least the interest costs aren't going up.

Still there's only another 15 years or so to spend servicing that f'in loan at 2.7 million a year AND we're shelling out 1.3 million a year on leasing land ( Finch Farm mainly presumably ).

Basically, if we had people with some business nous in charge then we'd probably be profitable, but again, that's not news either.


/slits wrists
 
Interest on the banks overdraft can account for why the debt has increased also. Wonder what interest rate the banks are charging on what we owe.

7.79% on the main loan and 8.9% on the bridging loan based on broadcast rights. Can't really complain about the rate for the former, the latter seems a tad high though.
 
Wages is a big problem. When Moyes got asked a few years ago whether City had made life difficult on the wage front, he said not really but Portsmouth and West Ham's spending heavily on average players had.

The problem is that every time the premier league announce a record premiership deal, the agent's of average/ mediocre premiership players say that the premier leagues world wide brand is because of our clients. When clubs that are desperate to survive the drop "QPR", pay inflated wages to Ryan Nelson, Jamie Mackee, Anton Ferdinand, Shaun Wright-Philips, Kieron Dyer and Boswinga it impacts on clubs like Everton. For that reason alone I would be made up to see QPR go down.

In fairness to the club, we are also in a terrible economic climate and people are having to make choices eg family holiday or season tickets. However, I do think the clubs marketing is pretty poor. We never appear in prestigious pre season mini tournaments and when we do its a cock up eg "summer 2012". There are countless stories of people feeling underwhelmed at the stock that is offered in the mega-stores.
 

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