Been that way for years mate.
They are a needy lot who cling to every little word they pander to themselves, they are called the cult for a good reason, they believe their own hype , blinkered doesnt even cut it , they do it every year , wait till you see how many of them will be "winning the league" and "we are back to our best" on the back of this win , and dont be surprised if you see tweets along the lines of "pity we arent in the champions league because we are so good right now we would win it", one of their former legends such as Steve Nicol or Mark Wright , average players from one of their dark trophyless era's will be rolled out to say how Klopp has reinvented the wheel and the sheep will listen and phone into radio shows in their droves. result the hype builds , they believe it and spout utter dung for months and we have to listen,to it whilst puking into our own ears.
So the media win win win all the way to the listeners and subscribers bank , because the sheep buy the papers that play along , they listen to the radio stations that play along , the Red Sheep dont see it. they think everyone wants to hear about where Hendersons best position is. They still think they are everyones second team and that most neutrals would like to see them win. They still dont think Suarez did anything wrong.
The media just milk their madness to fill their coffers because they are lambs and there are so many of them because they are glory hunters themselves or they are supporting the team their dads did who were all glory hunters in the 70's , fish in a barrel formthe media. Money for jam.
sheep the lot of em