Chozz
Player Valuation: £5m
League of Ireland runners up Dundalk FC confirmed today the 100% takeover by Peak6, a Chicago based group who also have a stake in Bournemouth AFC. They fee paid was not disclosed as yet but represents a first foreign investment in Irish football. Dundalk won the league in three consecutive seasons from 2014-16 and made history by becoming the first Irish team to gain points in the Europa League group stages.
But a big question remains. Why would such a consortium invest in a part time league club? We all know the answer to this question when it comes to the premier league, to make money. But Dundalk earned prize money of just €110k for each title win. Their dilapidated ground holds a maximum of 5,000. Most of the non playing staff are on community employment schemes earning peanuts. The players themselves are mostly part timers on 1 year contracts. Dundalk lost some of their best players to clubs like Preston and Brighton without transfer fees being recouped.
Their amazing run in Europe in 2016 - where they beat BATE and Maccabi Tel Aviv, as well as creditable performances against Zenit St Petersberg - earned them close to €6m. Their profit for the year was approximately €3.3m, a massive increase from the €145k in 2015. In fact their brief cameo in the qualifying round of the champions league this season (knocked out by Rosenborg 3-2 on agg) provided about €580k.
But there is no guarantee of success in Europe again and there is little financial gain to be had from anything else in the league; no tv revenue bumper deals, no major sponsorship packages or corporate packages. It'll be interesting to see just what the long term plan is here.
Local fans are delighted, but we know all too well that foreign investment doesn't guarantee success...
But a big question remains. Why would such a consortium invest in a part time league club? We all know the answer to this question when it comes to the premier league, to make money. But Dundalk earned prize money of just €110k for each title win. Their dilapidated ground holds a maximum of 5,000. Most of the non playing staff are on community employment schemes earning peanuts. The players themselves are mostly part timers on 1 year contracts. Dundalk lost some of their best players to clubs like Preston and Brighton without transfer fees being recouped.
Their amazing run in Europe in 2016 - where they beat BATE and Maccabi Tel Aviv, as well as creditable performances against Zenit St Petersberg - earned them close to €6m. Their profit for the year was approximately €3.3m, a massive increase from the €145k in 2015. In fact their brief cameo in the qualifying round of the champions league this season (knocked out by Rosenborg 3-2 on agg) provided about €580k.
But there is no guarantee of success in Europe again and there is little financial gain to be had from anything else in the league; no tv revenue bumper deals, no major sponsorship packages or corporate packages. It'll be interesting to see just what the long term plan is here.
Local fans are delighted, but we know all too well that foreign investment doesn't guarantee success...