Does the club need 'rebranding'? Something based around the new location?

[Caolam]

The answer to this question is a categoric no. This club has a history of, this club has a tradition, this club can teach every other club in the league lessons on branding, this club had a brand before people knew what a brand was. We don’t need rebranding we just need to re-establish our identity, we need to re-set the clock to the days before Kenwright and Moshiri lost all perspective. It needs to have a modern approach but it needs to be Everton.

 

[If You Know Your History]

It should be (Sponsors name) Royal Blue Mersey Stadium. Our strapline could be The Originals

Agreed.

While our history is illustrious, with only four clubs to this day having won the league as many times as us, we should be exploiting the fact that our stadium is now on the River Mersey. 'Ferry Cross the Mersey' must be one of the most famous songs of all time.

 

[Bedfordblue]

For me rebranding is irrelevant, some sort of return to success is what is required.

 

[Gwladys St. Glory]

 

[brieverton]

Everton - "The Riparians".
Can't see it catching on to be honest.

 

[Bez2k2k]

I love Nev but sometimes I think he’s out of touch. I get the whole mentality of ‘let’s try and win the league’ but the reality is so much different. Moyes has been here for like ten games and he’s already saying he’s not the answer.

He also said N’Diaye isn’t a great player. Hes the best player I have seen in an Everton shirt for a long long time, attacking wise. Hes quality and unless we build around him and Jarad they will both leave for big money.

 

[brieverton]

I love Nev but sometimes I think he’s out of touch. I get the whole mentality of ‘let’s try and win the league’ but the reality is so much different. Moyes has been here for like ten games and he’s already saying he’s not the answer.

He also said N’Diaye isn’t a great player. Hes the best player I have seen in an Everton shirt for a long long time, attacking wise. Hes quality and unless we build around him and Jarad they will both leave for big money.

I think the same. He is probably my favourite Evertonian and clearly stands by the NSNO creed but times have moved on. It doesn't mean we can't strive for better always but a default "not good enough" position doesn't contribute in any meaningful way.

 

[davek]

I love Nev but sometimes I think he’s out of touch. I get the whole mentality of ‘let’s try and win the league’ but the reality is so much different. Moyes has been here for like ten games and he’s already saying he’s not the answer.

He also said N’Diaye isn’t a great player. Hes the best player I have seen in an Everton shirt for a long long time, attacking wise. Hes quality and unless we build around him and Jarad they will both leave for big money.

It's because Southall knows that Moyes treated Howard like .

 

[Bedfordblue]

I love Nev but sometimes I think he’s out of touch. I get the whole mentality of ‘let’s try and win the league’ but the reality is so much different. Moyes has been here for like ten games and he’s already saying he’s not the answer.

He also said N’Diaye isn’t a great player. Hes the best player I have seen in an Everton shirt for a long long time, attacking wise. Hes quality and unless we build around him and Jarad they will both leave for big money.

Think he demands better and a mentality shift, which for me is admirable, he’s also not entirely wrong about Moyes or Ndaiye imo. Doesn’t mean either are bad, but they probably aren’t good enough.
Ndiaye arguably might good enough for that level and certainly could elevate his game given his age, but he’s one player. There’s also a reason why they are both at Everton not at a top 3 team in any of Europes top 5 leagues. Personally think Lukaku, Eto and Rodriguez were way better than him and two of them were well past their prime!
Likewise Jarrad looks like a star, but in our current state he will leave shortly, unless as you rightly say we build around him. But the numbers & levels we need wont be coming in the next 3 seasons i fear, which will be too long for any one of that standard to wait.
Hopefully TFG prove me wrong and blow us away with signings.

It’s a real tricky one because i think evertonians, by and large, share Nev’s expectations, which i think also contributes to a lot of players in our current price range crumbling when under the pressure of a GP crowd.

 

[tonyhorne]

I don't think the club needs a rebrand but I think it should use a background silhouette of the liver building more on official logos and the likes. Maybe a distant view similar to what you see from the new stadium ...

 

[davek]

Going back to the O.P. - change to the identity of the club will happen. That's automatic with this move. How can it not be so?

The only questions are:

• does it need a change? IMO, yes. Undoubtedly so. The People's Club stuff is tired and old.
• how to change it? The river is the key.

 

[Drico]

I love Nev but sometimes I think he’s out of touch. I get the whole mentality of ‘let’s try and win the league’ but the reality is so much different. Moyes has been here for like ten games and he’s already saying he’s not the answer.

He also said N’Diaye isn’t a great player. Hes the best player I have seen in an Everton shirt for a long long time, attacking wise. Hes quality and unless we build around him and Jarad they will both leave for big money.

Nev is correct on Moyes and Ndiaye. People don't like to hear the unvarnished truth, but if the ambition is to be a top club again, then the current standards and demands - and resources - won't do.

Ndiaye is clearly NOT a great player. He's an exciting and talented player - one of our best four. But "great"? The word is so cheapened these days. And yes, he is one of the best players we have seen in a blue shirt for a while - but that's not much of a hurdle to jump when most of them are mediocre at best. That's how far this club has fallen.

Moyes is here ten games and fair play to him, he's done well. But is he the long-term future? I don't think so. Not if we want to win trophies and the board provides the funds to do that. Some of us would have said Moyes wasn't the answer on the day he was appointed - that is, if the question was "which manager can get us into the top six and win trophies for us?" But he has done really well to get us safe so quickly. The challenge changes now. Maybe Moyes is the man for that challenge in the short term. And that's fine by me. Get us top half and competitive again. But after that? Wouldn't be my choice.

 

[davek]

Nev is correct on Moyes and Ndiaye. People don't like to hear the unvarnished truth, but if the ambition is to be a top club again, then the current standards and demands - and resources - won't do.

Ndiaye is clearly NOT a great player. He's an exciting and talented player - one of our best four. But "great"? The word is so cheapened these days. And yes, he is one of the best players we have seen in a blue shirt for a while - but that's not much of a hurdle to jump when most of them are mediocre at best. That's how far this club has fallen.

Moyes is here ten games and fair play to him, he's done well. But is he the long-term future? I don't think so. Not if we want to win trophies and the board provides the funds to do that. Some of us would have said Moyes wasn't the answer on the day he was appointed - that is, if the question was "which manager can get us into the top six and win trophies for us?" But he has done really well to get us safe so quickly. The challenge changes now. Maybe Moyes is the man for that challenge in the short term. And that's fine by me. Get us top half and competitive again. But after that? Wouldn't be my choice.

Moyes sees Everton as a cash cow. He knows he has these owners over a barrel because they want safety and the PL cash rolling in.

There's no emotional pull to Everton from Moyes. He's not like that. It's business. And tbh I think the feeling of the fans toward him is at best tepid. We've been round the block with him before and we know what an untrustworthy rat he can be.

 

[wandyr79]

Going back to the O.P. - change to the identity of the club will happen. That's automatic with this move. How can it not be so?

The only questions are:

• does it need a change? IMO, yes. Undoubtedly so. The People's Club stuff is tired and old.
• how to change it? The river is the key.

The thing for me is how far are we doing this and what exactly are we calling it. You say rebranding in the thread title. Then there is a backtrack to say that is the wrong word. So, what exactly do you want to happen.

You have already stated that the name of the club is not changing, and also the name of the stadium will more than likely be dependent on a sponsor and if not be known as the Everton Stadium. In terms of nicknames it should be the 4th Grace, which has no direct and clear reference to the river.

So, we are back to what exactly you are wanting the club to do? It seems to be marketing and marketing a football club to new fans or 'customers' is not an easy task. This is 99% success on the pitch and 1% the potential new fan wanting to read about us and liking what they read. Maybe being next to a river will be the clincher but I doubt it.

In your opinion, what marketing (rebranding) avenues should we take, to get the river out there?
Again, in your opinion, how would this work?
How would it attract investment from the 'average Joe' to the 'more than average Joe'?
Are we focusing on foreign markets or should we start more local, and do a National campaign?
Is it just a merchandise range or do we develop a new mascot and send them to events to promote Everton being by the River Mersey/in Liverpool?

I have mentioned before, I think it would be nice to have a new merchandise range, but rebranding or marketing is a much bigger thing and much more difficult for a football club to do. I personally like subtle nods that 'If you know, you get it'. Bit like just having the tower as a sole motif on clothing, etc.

 

[davek]

The thing for me is how far are we doing this and what exactly are we calling it. You say rebranding in the thread title. Then there is a backtrack to say that is the wrong word. So, what exactly do you want to happen.

You have already stated that the name of the club is not changing, and also the name of the stadium will more than likely be dependent on a sponsor and if not be known as the Everton Stadium. In terms of nicknames it should be the 4th Grace, which has no direct and clear reference to the river.

So, we are back to what exactly you are wanting the club to do? It seems to be marketing and marketing a football club to new fans or 'customers' is not an easy task. This is 99% success on the pitch and 1% the potential new fan wanting to read about us and liking what they read. Maybe being next to a river will be the clincher but I doubt it.

In your opinion, what marketing (rebranding) avenues should we take, to get the river out there?
Again, in your opinion, how would this work?
How would it attract investment from the 'average Joe' to the 'more than average Joe'?
Are we focusing on foreign markets or should we start more local, and do a National campaign?
Is it just a merchandise range or do we develop a new mascot and send them to events to promote Everton being by the River Mersey/in Liverpool?

I have mentioned before, I think it would be nice to have a new merchandise range, but rebranding or marketing is a much bigger thing and much more difficult for a football club to do. I personally like subtle nods that 'If you know, you get it'. Bit like just having the tower as a sole motif on clothing, etc.

I'm not really focussed on the commercial dimension. The People's Club wasn't exactly a money spinner or even meant to be. It just evolved from one comment and took hold.

The club needs something to get hold of fast and fix on to acclimatise to the move - it'll come (literally) naturally IMO: from the natural world. The river is there and will be associated with that stadium and the club for however long it lasts on its banks.

The rest is just a matter of debate over how that works out and how fast the club ditches previous shibboleths and goes with (again literally) the flow.

Call it what we want: cultural shift / rebranding / identity change - it's going to happen. To believe we stay the same is like King Canute trying to stop the tide coming in...to keep the analogy going!