I dont know if its them or the club who decides but the one thing i dont like about Le Coq is that theres 3 new kits every season. The wife got me the vanilla shirt for christmas a couple of years ago and i wouldve had the home shirt this year but whats the point if its going to be out of date within a few months.
Apart from that though Le Coq have done some great designs and, fair enough, the pink one was pretty horrid but at least they were trying something different
Every Club does it mate.