Castore - get rid?

[Ruairi77]

For years the club have not maximised the commercial potential. we have to be honest that the Castore contract was the best we could get at the time. The reality is, unless Everton are winning things and playing in europe a big brand like Adidas or Nike are not going to pay us over £20m per season like Castore do.
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The club need to do more, I understand that and Castore could be doing a lot more with merchandise. I have some of the Castore stuff, I like it and wear it, I haven't had any of the quality issues some people have had. Its not the cheapest, but if it was, people would complain about that too

If you want to maximise your commercial potential you take the initial hit on the kit deal and switch to a brand that kids want to wear. Do what Newcastle and Villa both did.
If you want to hook the next generation of Everton fans, you need to switch to a brand that kids/teens want.\
You might lose out on initial upfront capital but you'll win in the long term.
Everton should be wearing Nike, Adidas, Puma.
(also, as I've mentioned elsewhere, Castore is poorly designed/produced over priced garbage)