Best Buy - A new sponsor at Everton

[Dylan]

Most Best Buy's around here are graveyards these days; they had their heyday in this state between '90-'00. Suppose it all depends on when they entered your particular market. Online purchasing killed a good part of their high volume sales and now they try to pimp off the high profit items like flat screens etc. Their one saving grace is the fact that most of their competition closed up shop over the last 5 years. It got bad enough a few years back that they tried to piggy-back off the Guitar Hero fad by selling real instruments in their stores.

They're notorius for clueless sales staff who push extended warranties. I can't remember who it was but a competitor pissed them off earlier this year by doing some TV ads that depicted sales staff dressed suspiciously like Best Buy employees and being ignorant on products. Oh, that's right, it was NewEgg...lmfao. Well done, I say.

[video=youtube;nYk0dQrz3uc]http://www.youtube.com/watch?v=nYk0dQrz3uc[/video]

I actually but most stuff from newegg. If I need it RIGHT now though, obviously I go to Best Buy.

The last 3 generations of my desktop have been built from parts purchased at Newegg.

 

[McBain]

Best Buy UK moves into sport sponsorship
By John Reynolds, marketingmagazine.co.uk, 30 August 2011, 11:14AM

Best Buy is making its fist foray into UK sport sponsorship by becoming the official technology partner of Everton Football Club.

Best Buy: becomes official technology partner of Everton FC

The US electrical giant opened its first store in the UK in May 2010, in an effort to pinch market share from rivals such as Comet.

Its first shop opened in Thurrock, Essex, followed by stores in Southampton, Liverpool and Merry Hill in the West Midlands.

Best Buy said at the time that it planned to open up to 80 UK stores by 2013.

The company first announced its intention to enter the UK market with the £1.1bn acquisition of 50% of the Carphone Warehouse retail division in 2008.

Best Buy's move to sponsor Everton comes as it bids to establish a greater resonance in the eyes of UK customers.

It already has existing sport sponsorship activities in the US, such as motor sport sponsorship.

The commercial partnership marks the first time that Everton has partnered with an official technology partner. The duration of the commercial partnership has not been disclosed.

To celebrate the deal, Best Buy will launch a match day competition that gives Everton fans the opportunity to win a £500 Best Buy gift card.

At every home game at Everton’s Goodison Park, a camera will swoop across the crowd and pick out an Evertonian to be the lucky winner of the Best Buy-Best Fan competition.

Ian Boyton, sponsorship and events manager at Best Buy UK, said: "We know how important the club is to the supporters and we hope we can use our partnership to crate an amazing match day experience for fans both in the ground and in their loving rooms."

In its latest financial results, Best Buy UK posted a £62.2m loss in the year ending March 2011.

Part-owner Carphone Warehouse said the UK losses reflected its significant investment in developing the brand following its launch last year.

Dats gunna huyt!

 

[chriswho]

when I was living in the states Bestbuy were a huge deal, this is potentially an excellent partnership for our club they are a massive brand.

I'm in the states, and this is my thought exactly. Best Buy is HUGE here (knocked Circuit City out of business). Reputable and successful company. Admittedly, I'd rather have BestBuy as a big sponsor than Pukka Pies, etc.

Also worth noting that while their logo is bright yellow, their "color" is blue (in fact the shirt Johnny is wearing is what all their staff wear). I like that we are a natural branding partner with them (and the reds likely weren't even considered). I like this sponsorship a lot.

Good job blues.

 

[bluenorthwarrior]

On the plus side £500 per home game being given away - if we all save that up it will be £10,000 by end of season, enough for a one off day's wages for Tevez guest appearance?

 

[somuchfun]

On the plus side £500 per home game being given away - if we all save that up it will be £10,000 by end of season, enough for a one off day's wages for Tevez-look-a-like guest appearance?

There fixed it for you.

 

[BlueYank]

I know some people who work at Best Buy headquarters, I'll try to convince them to give the Blues some cash.

 

[Rook]

Everton and Best Buy a fitting match.

From 24/7 Wall st.

Best Buy recently released earnings and they were much worse than Wall St. expected. Net income fell to $177 million, or EPS of $0.47, for the quarter ended Aug. 27, down from $254 million, or EPS of $0.60, last year. Analysts expected EPS of $0.52, according to a survey by FactSet. Best Buy dropped its forecast for the balance of the year. It took the action because of concerns about TV and phone sales, along with worry about the economy. Best Buy has had a string of earnings failures, due primarily to its failure to do well online. Best Buy recently said its website would carry items from third-party stores to expand its attraction to shoppers. This did nothing to improve the perception that investors have of the company. Fitch downgraded Best Buy in June. The company's shares are off 30% in the last year. Shares of rival Amazon are higher by 60% for the same period

 

[stefanefc]

That £500 giveaway before the games gets on my nerves. I just know if the camera pointed at me I'd make myself look like a right cart infront of over 30,000 people!

 

[Newslang]

That £500 giveaway before the games gets on my nerves. I just know if the camera pointed at me I'd make myself look like a right cart infront of over 30,000 people!

Second that. It's just cringe worthy!

 

[davek]

http://www.telegraph.co.uk/finance/...872731/Carphone-to-pull-plug-on-Best-Buy.html

 

[GrandOldTeam]

That £500 giveaway before the games gets on my nerves. I just know if the camera pointed at me I'd make myself look like a right cart infront of over 30,000 people!

I heard they picked a Man Utd fan the other week?

 

[Reidy's Bottle Of Grecian]

These days though most people have got sh1t hot tellys etc, and a new one is usually just an upgrade, it costs less for that but when cash is tight and you've got a working telly, computer etc you don't spend the money. With stuff updating all the time as well the tech isn't even new by the time it gets to the shelves and the next 'new' one is being touted.

Seeing as mobiles include the tech as part of the deal, why don't tv packages ? subscribe to sky 3d, they provide the means of watching it. Different plans different tv's.

Will seem ridiculous to younger members that, but even when I was kid the telly's were rented, it was only when they changed the hire-purchase laws to include electrical goods that people were able to sign up and get credit for them in stores.
If they went back to that way then you'd bve getting an upgrade every couple of years.

 

[chicoazul]

That £500 giveaway before the games gets on my nerves. I just know if the camera pointed at me I'd make myself look like a right cart infront of over 30,000 people!

Kenwright won in the first week. That's why I didn't get loads of people clapping, it's clearly a fix.

 

[ToffeeMark]

Best Buy UK losses are heading for £140m and 1,100 jobs are at risk. Some say its end was entirely predictable....

Perfect.

 

[sarath]

You can't write this stuff!