The part that shocks me most is:
Why did it take until July to realize that the kit may be a good seller after one of our best season's in years with a raft of breakout stars and the plans to actually bring in players?
It had to be obvious that this year was going to outsell everything since at least 2005.
Even if...
From early July, we began to realise that this year’s home shirt was set to become the most popular shirt for as long as people can remember
What shocks me more is that now we're in November, and neither RE nor Kitbag has any idea how to get shorts in the store for Christmas sales! Let me give you three clues: August, September, October...
They really are idiots, theyre blaming it on last years output for not ordering enough this year. Doesnt take a genius to see demand dropped last year because of the badge, for the first time in a decade i never bought a thing same went for alot of my mates, this year im itching to buy all sorts and you cant get nothing, its common sense that demand wouldve been more than ever this year because of a variety of reasons.
Shocking from Kitbag bells and for the love of god whys suntan still here
I can understand projections decreasing. Your points are valid, but production decision are often modeled, and while past purchasing behavior is easy to model, it's difficult to model badge changes.
However, although I'm not in manufacturing, I would think it's relatively easier to pick up the phone and call your supplier and figure out how long it will take to get kits made and in stock for that time of year (Christmas, maybe?) when larger sales volumes are likely. Maybe even crack open a spreadsheet and project demand?








