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The part that shocks me most is:

Why did it take until July to realize that the kit may be a good seller after one of our best season's in years with a raft of breakout stars and the plans to actually bring in players?

It had to be obvious that this year was going to outsell everything since at least 2005.

Even if...

From early July, we began to realise that this year’s home shirt was set to become the most popular shirt for as long as people can remember

What shocks me more is that now we're in November, and neither RE nor Kitbag has any idea how to get shorts in the store for Christmas sales! Let me give you three clues: August, September, October...

They really are idiots, theyre blaming it on last years output for not ordering enough this year. Doesnt take a genius to see demand dropped last year because of the badge, for the first time in a decade i never bought a thing same went for alot of my mates, this year im itching to buy all sorts and you cant get nothing, its common sense that demand wouldve been more than ever this year because of a variety of reasons.


Shocking from Kitbag bells and for the love of god whys suntan still here

I can understand projections decreasing. Your points are valid, but production decision are often modeled, and while past purchasing behavior is easy to model, it's difficult to model badge changes.

However, although I'm not in manufacturing, I would think it's relatively easier to pick up the phone and call your supplier and figure out how long it will take to get kits made and in stock for that time of year (Christmas, maybe?) when larger sales volumes are likely. Maybe even crack open a spreadsheet and project demand?
 

I can understand projections decreasing. Your points are valid, but production decision are often modeled, and while past purchasing behavior is easy to model, it's difficult to model badge changes.
It's difficult, but it's not impossible to see what drop off occurred (or the dip in the line of best fit for the projection) between the last year of the old badge and the new badge, chalk that difference up to a badge people hate, add it to this years expectation and then expect another increase due to performance on the pitch.
 
It's difficult, but it's not impossible to see what drop off occurred (or the dip in the line of best fit for the projection) between the last year of the old badge and the new badge, chalk that difference up to a badge people hate, add it to this years expectation and then expect another increase due to performance on the pitch.

I was just giving them the benefit of the doubt. It's much more difficult for me to comprehend how Kitbag can sit for 3 months on low supply and high demand and make no changes.

"I'm sorry, I can't help you right now. I'm extremely busy--I've got both thumbs up my ass."
 
I was just giving them the benefit of the doubt. It's much more difficult for me to comprehend how Kitbag can sit for 3 months on low supply and high demand and make no changes.

"I'm sorry, I can't help you right now. I'm extremely busy--I've got both thumbs up my ass."
Because they're going to get theirs either way. They have no incentive to sell more kits - don't we start taking a cut after a certain £ of merchandise sold? I'm positive Kitbag have done a cost-benefit analysis and decided to spend their money elsewhere for the Christmas season.

The Kitbag deal was an absolute atrocity. Elstone's continued employment after it is one of the largest single testaments to the general incompetence of Everton at the board level.
 
I remember always being told that the vast profits companies make is reward for the risks they take. Is it me, or do modern companies today make vast profits yet take NO risks? What I'm getting at is that nobody ever seems to hold stock any more. With footie shirts it is a no brainer. The t-shirt can cost no more than £2-£3 to make and buy in. If they make too many, they can sell them off at cost easily enough at the end of the year an not make a loss. If they don't make enough they lose out on what? £45 profit a sale?

OK - I'm simplifying and ignoring overheads etc - I'm a scientist, not a businessman .. but it ain't rocket science, and I bet all those involved in the supply chain decisions are paid MORE than we pay rocket scientists!
 

Because they're going to get theirs either way. They have no incentive to sell more kits - don't we start taking a cut after a certain £ of merchandise sold? I'm positive Kitbag have done a cost-benefit analysis and decided to spend their money elsewhere for the Christmas season.

The Kitbag deal was an absolute atrocity. Elstone's continued employment after it is one of the largest single testaments to the general incompetence of Everton at the board level.

Surely if your third party vendor is unwilling to hold up their end of the agreement, you've got to be able to get out of the burden. Maybe Kitbag thinks they don't really need this account, but I can only imagine the club would get better service from another vendor.
 
I remember always being told that the vast profits companies make is reward for the risks they take. Is it me, or do modern companies today make vast profits yet take NO risks? What I'm getting at is that nobody ever seems to hold stock any more. With footie shirts it is a no brainer. The t-shirt can cost no more than £2-£3 to make and buy in. If they make too many, they can sell them off at cost easily enough at the end of the year an not make a loss. If they don't make enough they lose out on what? £45 profit a sale?

OK - I'm simplifying and ignoring overheads etc - I'm a scientist, not a businessman .. but it ain't rocket science, and I bet all those involved in the supply chain decisions are paid MORE than we pay rocket scientists!

as you say they are a couple of quid to make, Umbro previously was selling them for £7 at xmas time and they said that they stood to make a bigger profit doing that than selling them at full price due to the huge numbers that they shifted in comparison to what they would have done.
 
Before you buy replica shirts as Xmas gifts:

Apparently you get one free if you bet £25 with Coral through a link on the OS.

Away and third only.

Read the terms like.
 
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We didn't sell anyone, brought in new players, no chance in manager. But we are doing worse than last year. Only real change. New kits.
 

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