You'll soon see
and our squad is ageing as well with pienaar, osman, hibbert, distin all losing half a yard. worrying times![]()
Wouldn't a better question be "how are we broke?". I know little about the business side of football, all I do know is that we're swimming in and out of the top 20 richest clubs in the world each year and made over $50 mil last season. How is it possible to do that and still have no money?
Osman never had half a yard to loseand our squad is ageing as well with pienaar, osman, hibbert, distin all losing half a yard. worrying times![]()
Money out > Money in
I think you may be confusing turnover with profit
Before people start saying we are 6th best team in league... Yea totally agree with you but we won't be next year with teams improving around us. Sad indication really..
Yes but our debt is low because we don't spend any money.
A tramp probably has a better debt/turnover ratio than a middle aged man with a mortgage but he's still going to be eating worse food.
A middle-aged man with a massive mortgage is going to sell his house during the next economic downturn for a substantial loss*. I don't suppose you're suggesting Everton increase its debt, but I'm suggesting (1) maybe the dire straits are over-hyped and (2) maybe the solution isn't as obvious as it sometimes seems.
*I'd love to see FFP rules crash the transfer market for high-debt teams and bring prices back down, but that seems unlikely. I'd probably settle for those sky blue upstarts came back down a little at least.
The main problem we have is we simply don't generate enough money to compete without our peers in spending.
Again if you combine wages, agent fees and net transfer spend over the last 3 years we have been outspent by 15 other teams and five teams more than doubled our spend. You can't win the league with that disparity in finances.
Which leads us to problem 2 which is the vast majority of our income is prize money and tv money, our sponsorship deals, match day earnings and merchandise sales are significantly below our peers.
So we are competing vs teams who outspend us 2:1 and if we can't compete at the top with them then we'll lose (in prize money and tv money) a significant part of our income while sunderland, newcastle, liverpool etc can have bad seasons in the league without it effecting their income sources to the same degree.
The debt is a tertiary concern. It would only be a real problem if our income dropped massively, ie we were relegated which doesn't seem likely.
As much as we know the issue of our potless board and the zero investment in the club from the major shareholders, are we the fans part of the problem. If we spend so little on merchandise the kit deal is likely to be affected. Consequently shirt sponsorships might not be as lucrative. All of this combined makes us significantly less attractive to new investment. Evertonians pride ourselves on not being replica shirt wearing Sky superfans and instead embrace the whole casuals thing. But is it possible collectively, we are partly responsible for our current position?
<tin hat on>
We have zero investment exactly because we have a more global neighbour. Sadly but with the bluest glasses on it is still the fact.
If football in England is operated in a franchise system I can see us quickly banished from the major leagues and settle into a minor league status "for the board of the Liverpool Reds don't like Liverpool Toffees dividing up the market, and everyone know that Liverpool Reds is more marketable".