Its a complex role fellas but essentially it has the continuity element that all clubs need in place, so as @MikeH72 says, when the manager goes we get continuity but is basically one of the highest positions within the club, often dictating everything from academy set ups, to training and diet to transfers etc etc, used a s a middle man between manager and board to alleviate pressures on manager.
A massive cog in a well oiled machine with many many responsibilities and more important overall to the club than any manager, providing you have the right one in place,
What is a sporting director? All you need to know about the men who shape the destiny of Bundesliga clubs
They are former players putting their inside knowledge of the game to good use, renowned wheeler-dealers whose silver tongue secures the right player for their club, and are — to a man — arch-strategists in whom the hopes of the Bundesliga's finest lies: they are the sporting directors.www.bundesliga.com
An interesting read mate, thank you for that. Hopefully people can learn something from this.
Would sell Gordon for £60m personally.
