APN_EFC
Player Valuation: £25m
A lot of people agree that we have to not only replace our manager, coaching staff and at least 1/3 of the players, but also revamp the culture, 'identity', business and development of the club. We seem to have lost our style, and have a romantic idea of 'the School of Science' or 'Nil Satis Nisi Optimum' as if they actually mean something. We also mistakenly talk of entitlement and 'what we deserve' , just because we are the 4th most successful team in history! (As if anyone remembers that any more). Sometimes, in the darkest days people even whispered how relegation might even be good for us!
For some balance, though, don't forget we are still a premier league club, still, on average. the 7th or 8th best team over the last 10 years, and still have a lot of potential. Our situation is not that bad, and engaging in a refresh or rebrand of the club from this relatively comfortable position is a great opportunity. I would like to see our club behave as if we really are in a crisis, or as if we have been relegated or financially ruined. The supporters' voices seem to be drowned out or ignored because of maybe media spin, or that we are not very sophisticated, influential or well-known, and the club and fans are often patronised.
Well if I could really tell the owners and leaders what to do (by the way, I still don't know really who is in charge!), I would say start from scratch, and fix every small detail in the club. Even the single social media post to the largest signing or ground renovation should follow a pattern and business plan.
- Company Culture - independent, 'authentic', local club
- Fans - real investment in the club, even consider fans ownership model
- Connection to the community and city - build on the success of EiTC, the city's cultural offering, and the city's development
- International appeal - use Howard, Pienaar, Cahill, Funes Mori, Tosun properly! Really engage with their popularity in their countries, but more importantly, tap into the 'tourist' or 'international fan' who is looking to support an 'authentic' 'real' EPL club, and not just jump on the Man City or Man U bandwagon. It's cool to support an 'offbeat' 'different' club.
- Playing Style. Let's be fair, we can't replicate Pepball, Barcajax or anything. I think that the closest style of football that will motivate and reflect the fans' wants are the high tempo, aggressive German style or something like it. We like silky, stylish football, but we also like aggression, tackles and fight. There should be room for both tough solid players and skilful lightweight players. Let that be the style of the academy and the first team
- Finance & business - like international appeal we should really promote everton properly, once we have it's culture sorted
- The staff in every area of the club should be part of the ambition, progress and development. I work in the culture industry in Liverpool, and I see all the time that the city is not ambitious enough internationally and doesn't do well in comparison to other cities. That's partly because Liverpool is caught between trying to stay small, local and independent, but also wants to improve its infrastructure, business and international appeal. We shouldn't fall into that trap - we can do both!
I thought the story of Ostersunds was really great, and something we can learn from. Its a little bit Moneyball, and also places importance on things that football clubs don't - culture. values, emotions, relationships and shared responsibilities. If we could attract these ideas, Graham Potter, or something like this, I think it's a good blue print for us to move forward
https://www.bbc.co.uk/sport/football/41902664
For some balance, though, don't forget we are still a premier league club, still, on average. the 7th or 8th best team over the last 10 years, and still have a lot of potential. Our situation is not that bad, and engaging in a refresh or rebrand of the club from this relatively comfortable position is a great opportunity. I would like to see our club behave as if we really are in a crisis, or as if we have been relegated or financially ruined. The supporters' voices seem to be drowned out or ignored because of maybe media spin, or that we are not very sophisticated, influential or well-known, and the club and fans are often patronised.
Well if I could really tell the owners and leaders what to do (by the way, I still don't know really who is in charge!), I would say start from scratch, and fix every small detail in the club. Even the single social media post to the largest signing or ground renovation should follow a pattern and business plan.
- Company Culture - independent, 'authentic', local club
- Fans - real investment in the club, even consider fans ownership model
- Connection to the community and city - build on the success of EiTC, the city's cultural offering, and the city's development
- International appeal - use Howard, Pienaar, Cahill, Funes Mori, Tosun properly! Really engage with their popularity in their countries, but more importantly, tap into the 'tourist' or 'international fan' who is looking to support an 'authentic' 'real' EPL club, and not just jump on the Man City or Man U bandwagon. It's cool to support an 'offbeat' 'different' club.
- Playing Style. Let's be fair, we can't replicate Pepball, Barcajax or anything. I think that the closest style of football that will motivate and reflect the fans' wants are the high tempo, aggressive German style or something like it. We like silky, stylish football, but we also like aggression, tackles and fight. There should be room for both tough solid players and skilful lightweight players. Let that be the style of the academy and the first team
- Finance & business - like international appeal we should really promote everton properly, once we have it's culture sorted
- The staff in every area of the club should be part of the ambition, progress and development. I work in the culture industry in Liverpool, and I see all the time that the city is not ambitious enough internationally and doesn't do well in comparison to other cities. That's partly because Liverpool is caught between trying to stay small, local and independent, but also wants to improve its infrastructure, business and international appeal. We shouldn't fall into that trap - we can do both!
I thought the story of Ostersunds was really great, and something we can learn from. Its a little bit Moneyball, and also places importance on things that football clubs don't - culture. values, emotions, relationships and shared responsibilities. If we could attract these ideas, Graham Potter, or something like this, I think it's a good blue print for us to move forward
https://www.bbc.co.uk/sport/football/41902664
