Jags..class
Player Valuation: £70m
Everything is just so expensive these days, rip of prices but we're all mugs who will pay it.
i assume you mean once you've had badges and name printing done?
6 quid for prem 18 quid for squad even at 55 for shirt only i think it's expensive, but its comparable with other prem teams unfortunately.
Just buy from maxxsoccer for 21 quid delivered.
Given that they try to sell the shirts to a GLOBAL market, and the fact that the only place anyone abroad can get one is via kitbag for that exact same price, then I can't imagine they will attract anyone other than those that would buy it anyway i.e. expat Blues.
The kits are used as an earner and not as a way of attracting new support and getting the club exposure, if they were hanging on racks in shops and undercutting other clubs, then your kid that wants a shirt in say San Francisco for his u9's training might just decide that he wants the nice Blue one that his parents are pushing him/her towards.
I wonder what the amount of shirts sold outside of the U.K. is ?
I'll bet that it's paltry in comparison to others, so much so that we could probablynever catch up with some of them, selling more shirts at budget prices giving the same return/profit would be giving the club much more exposure. Umbro dropped them all to about 7 or 8 quid from Xmas in their last season, they shifted massive amounts of them at the time, you could have all 3 shirts for less than the rrp of 1, they wouldn't have made a loss on them and increased the exposure. In a lot of respects the shirt is an advert for the club, so they should want to get the maximum number of them on the streets.
Maybe for our foreign ads we should play on the theme of....
Love Football but don't like Liverpool or Red ?
Then wear the shirt of Everton and mock them like we do.
Why would you need badges?
I would guess that a high proportion of shirts sold in developing countries are fakes. Your average
Joe hardly has the cash to feed his family so he's not going to buy the real deal. I've been to Thailand and other countries in that region a few times, and I only found a proper sports shop selling the real shirt once. Saw tons of fakes. You only see expats or people on holiday wearing the real deal.
The shirt is not expensive to manufacture at all so the mark up must be 100s of % if not 1000s. Definite rip off. Having said all that, I am getting the white 3rd kit!