Don't think too many fans give a toss about these headlines concerning losses, naming rights etc, except those who like to pretend they are financially savvy enough to know what is going on. Leave it to the billionaires and be thankful we have one or two. We could be a Sunderland, broke, bust, no chance of a buyer and probably finished for the next decade. I take it there are no financial experts, advisors or mega rich investors on this site who do claim to have a clue. I would rather discuss Pickford and other player related matters. But carry on, why not if you enjoy it