I'm not sure I 100% agree with Bryan on this. I think the local and match going fans are becoming less and less relevant to clubs and owners. So much income comes from TV deals, and an increasing proportion of those come from overseas rights, and international marketing and merchandising. Look at how many tickets are now marketed at tourist fans through Seat Unique and Sportsbreaks while more local fans with expensive membership subscriptions miss out on tickets. Look at the introduction and implementation of VAR, does anyone know a match going fans who thinks it's worked well? That it enhances their match day experience? Of course not but it's not for them, it's for the gigantic TV audience globally. Yes, they'll try and sell us as many £6 doughnuts as they can but it's not the local fan that'll drive growth and pay for big player contracts and the club knows that all too well. The football we all grew up with us dead, or at least dying, the PL is a global game now. Local fans just provide a backdrop to a global audience. Sadly.