New Everton Stadium - Hill Dickinson Stadium


AndyRJ said:
Said this once and i'll say it again, their fans are more obsessed with every other team than their own. They are the worst winners and the worst losers. Their first thought isn't about celebrating their own success, it's how they can taunt any other fanbase. It's no wonder they are the most despised team in world football.
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Exactly this. Happy to pay for ad space to be funny but don’t even think to do one for Jota. Only interested in themselves being centre of attention like a little spoilt part-time murdering brat.
 

davek said:
Utterly disgusting that we have the name of a no mark local business plastered on the three most visual sides of the stadium and on the stadium roof with notihng apart for 4 badges concerning who plays in the stadium.

Sold the soul of the club for a few quid - and nowhere near what was even claimed.
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And the roof still, I'm sorry to say, looks unsightly.
 
Absolute corporate nonsense from beginning to end.

www.sportspro.com

The inside story of Everton’s Hill Dickinson stadium naming rights deal - SportsPro

Securing a stadium naming rights sponsor in Europe is never straightforward. However, Everton were able to land a deal that balances local relevance with global impact.
www.sportspro.com www.sportspro.com

Some onlookers might therefore have been surprised when Everton unveiled their agreement with Hill Dickinson, a business with little previous investment in sports sponsorship that few people outside of the UK legal sector would have been exposed to before the partnership announcement.

However, rather than target categories that have proved profitable in the past, Elevate adopted a research-led, data-driven approach to narrow down the pool of potential sponsors to find a partner that aligned with Everton’s values, matched the club’s global ambitions, and whose objectives could be fulfilled through a venue sponsorship.

Brands were scored based on different quantitative and qualitative metrics, ranging from their financial performance and marketing spend to whether they had a CSR programme.

During that process, and as Elevate reached out to potential partners, a trend emerged.

“We started seeing in our data that brands with a local interest or who had something very important to them in Liverpool or the Northwest were sustaining the conversation a bit longer, they were more interested,” Kakhia says.
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