Football fans and by the large the football media ecosystem is transactional even if you aren't charging for content, people want to rewarded for every action regardless of how mundane it is such as reading an article, because time is a commodity now. I sincerely think Al means well but there's a desperation to be involved and receive validation from the fans , he gets some info but obviously doesn't know a lot so what's you put yourself in front of the fame knowing info even though he doesn't tout it as such, he opens himself to scrutiny as other supporters starved for info will elevate him to a status he doesn't exist atmyers providing everton content for free and all he gets is hate. The article definitely didn't say anything interesting, but at least he isn't charging for it... and he has gotten some conversations going.