It’s a level of expenditure which demands they win the PL and CL. Anything less is a failure with that spending, it’s absolutely astronomical. City and Newcastle two of the richest clubs in the world are baulking at fees that Liverpool are just blowing out the water. They’re behaving like the richest club in Europe so nothing less than winning the biggest pots should be accepted.
Any excuse of net spend, transition, moneyball, Coutinho money etc. won’t wash. They’ve gone out to win an arms race against the UAE and Saudis and try and buy the champions league.