Azza
Player Valuation: £80m
“Everton Football Club, through its new ownership under The Friedkin Group, has acquired Insight Sport, a sports data consultancy. Insight Sport is not a physical product but a company that provides advanced analytics and data-driven solutions to enhance performance and strategic decision-making in sports. The acquisition is part of Everton's strategy to bolster its analytics capabilities, with Chris Samuelson, who has worked with 14 clubs across Europe through Insight Sport, joining the club to support this initiative. This move is aimed at improving Everton's long-term competitiveness, particularly in areas like player recruitment and performance analysis”
Who is Chris Samuelson?

It's Chris Howarth's company.