McKindrick Blue
Player Valuation: £750k
"You're trying too hard here mate." Says the High Priest of Hyperbole himself
"It's a PR disaster. It's a humiliation for fans."
"You're trying too hard here mate." Says the High Priest of Hyperbole himself
"It's a PR disaster. It's a humiliation for fans."
Stephen Gibson
Player Valuation: £15m
Bonnie Blue will be furious when she finds out 53,000 people are at the dick.
A lot of the protest is Rage against capitalism or the name isnt a big corporate name - which are quite conflicting stances.
Also 3 months people will be giving out if the owners aren't spending or the club is making money, a lot of the critique is contradictory.
Mate I was called the "loser" for accepting HD as sponsor yesterday so there is levels to this
AS Roma_fan
Player Valuation: £500k
The fact that a law firm has enough resources to fund a deal like this tells us lawyers are overpaid! 
I read it's a local firm, you'd expect DLA Piper to have that kind financial muscle. Instead...
Anyway, the name looks cool. A bit old fashioned. To the ears of a foreigner, it sounds like a typical British imperial name. A Victorian name. I don't know why.
Anyway, this new ground looks fantastic, you should be happy to be on the verge of a new era.
Are there rumors about the inauguration show? I expect Paul McCartney to play. What about a reunion with Pete Best, who, as I read on Reddit, is a certified evertonian? That would be pretty remarkable.
I read it's a local firm, you'd expect DLA Piper to have that kind financial muscle. Instead...
Anyway, the name looks cool. A bit old fashioned. To the ears of a foreigner, it sounds like a typical British imperial name. A Victorian name. I don't know why.
Anyway, this new ground looks fantastic, you should be happy to be on the verge of a new era.
Are there rumors about the inauguration show? I expect Paul McCartney to play. What about a reunion with Pete Best, who, as I read on Reddit, is a certified evertonian? That would be pretty remarkable.
wandyr79
Player Valuation: £25m
No fans really ever use a sponsor name. There may be a few exceptions but no sponsor is expecting their name to be constantly mentioned by fans. They don't do it for that.
They get exposure of their name on the stadium, they get mentions of it by the media, as you mentioned. They are using it for psychological advertising, i.e. if it was Pepsi it would be in a person's mind if going to the shop for a drink, etc.
I believe that the 'I wouldn't call it by that name' is going to be the same for absolutely any name that it was given.
Tipp blue
If I agreed with you, we’d both be wrong.
I think I'd have been happy to call it the Pepsi stadium or the Toyota Center...
Lapeno77
Player Valuation: £35m
Understandable really after recent events.
A close reading of the “AI” fake cases judgment
9 May 2025 Why it is the very plausibility of AI-generated case law that should put lawyers on their guard * * Consider five cases recently cited in a High Court housing judicial review in London: …
davidallengreen.com
We all knew this was going to happen. Part of the reason we are moving is for increased revenue on things like naming rights.
Out of all the egregious sponsors we could have had, this seems pretty inoffensive compared to something like the “STAKE DOT COM ARENA” or some other.
Honestly, I think some people just love to moan regardless.
I’ll probably still call it Bramley Moore as will most, just out of habit more than anything.
Out of all the egregious sponsors we could have had, this seems pretty inoffensive compared to something like the “STAKE DOT COM ARENA” or some other.
Honestly, I think some people just love to moan regardless.
I’ll probably still call it Bramley Moore as will most, just out of habit more than anything.
toffeeblue9
Player Valuation: £35m
The more I read about them, the better I feel about this. Apparently very big internationally in maritime law etc, so you can see why a dockside arena in the city they're headquartered in would make sense for them. Also the historical links to the club make me happy.
Not a glamorous name, but to be fair I guess this is the point - this is a local firm with international reach who are trying to grow and this will be massive for their brand recognition - what would Toyota or whoever gain from naming rights deals when everyone already knows who they are?
My first reaction was "typical Everton this", but having had time to reflect, I'm actually happier than I would have been if it was the Dell Stadium or whatever. Saw someone on Twitter say that to him it'll always be Bramley Moore but now he might call it The Dixie, that works for me.
Not a glamorous name, but to be fair I guess this is the point - this is a local firm with international reach who are trying to grow and this will be massive for their brand recognition - what would Toyota or whoever gain from naming rights deals when everyone already knows who they are?
My first reaction was "typical Everton this", but having had time to reflect, I'm actually happier than I would have been if it was the Dell Stadium or whatever. Saw someone on Twitter say that to him it'll always be Bramley Moore but now he might call it The Dixie, that works for me.
I think the McCartney thing is a no go mate.The fact that a law firm has enough resources to fund a deal like this tells us lawyers are overpaid!
I read it's a local firm, you'd expect DLA Piper to have that kind financial muscle. Instead...
Anyway, the name looks cool. A bit old fashioned. To the ears of a foreigner, it sounds like a typical British imperial name. A Victorian name. I don't know why.
Anyway, this new ground looks fantastic, you should be happy to be on the verge of a new era.
Are there rumors about the inauguration show? I expect Paul McCartney to play. What about a reunion with Pete Best, who, as I read on Reddit, is a certified evertonian? That would be pretty remarkable.
the_toffees_bosnia
Player Valuation: £1m
Nobody care about name just need that money, Like name of stadion affact on team performance,
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