Stake Baked

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Brett Angell Delight

Brett Angell Delight

Player Valuation: £70m
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Ruh-roh

12 February 2025

Consumers are being advised that Stake.uk.com will no longer be a licensed website from next month.

TGP Europe Limited (TGP), who operate the site as part of a white-label arrangement, have stated they will be shutting the site.

The move follows the launch of a Commission investigation into a widely viewed video displaying the Stake-branded logo, which was distributed on a social media platform and featured an adult actress outside Nottingham Trent University.

TGP has previously been the subject of enforcement action and after a meeting with the Commission have stated they will immediately stop accepting new registrations to the Stake.uk.com platform and remove redirection links from the main Stake website. Final shutdown of the Great Britain site will take place by 11 March 2025.

Stake are currently front of shirt sponsor of English Premier League Football Club Everton.

The Commission will be writing to Everton – along with two other football clubs with unlicensed sponsors - warning of the risks of promoting unlawful gambling websites.

The Commission will seek assurance from the clubs that they have carried out due diligence on their white label partners and that consumers in Great Britain cannot transact with the unlicensed sites.

Clubs will be asked to demonstrate that they have assurance that any steps to geo-block the sites are effective, recognising that some blocking can be easily by-passed by use of tools such as a Virtual Private Network.

Clubs will be expected to carry out sufficient due diligence to assure the Commission that consumers cannot transact with the sites from Great Britain by any means. The Commission will also be taking steps to independently verify effective measures are in place.

The letter will warn that club officers may be liable to prosecution and, if convicted, face a fine, imprisonment or both if they promote unlicensed gambling businesses that transact with consumers in Great Britain.

When an operator leaves the British gambling market we expect an orderly closure of its website to consumers in Great Britain and this includes providing consumers with clear information on how to obtain their funds. If a customer has questions concerning their account they should contact the operator via its website
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Tony’s Carp said:
Unlikely. They will argue we are sponsored by their global business not their UK business and plenty of other clubs are sponsored by non-Uk bookies. But I would hope that if there is an option to bail on them next year we are looking at doing so.
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Having said that we don’t know the contract terms. It would be great if the clubs lawyers could argue this constituted breach of contract or a contract we could no longer fulfil within the sponsorship rules and we could play out Goodison’s last few games with sponsorless shirts or EITC on there. I hope they least explore it.
 
RomanReigns said:
we only have 1 more season with Stake anyway

From the 2026/27 season onwards, Premier League clubs will be banned from having gambling companies as their front-of-shirt sponsors
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Just wondering is this move banning gambling companies being shirt sponsors a move by the PL in trying to not encourage gambling or is it cutting off a source of revenue for clubs outside the sly 6? I don`t think any of them have have shirt deals with gambling firms.
 
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Good.


TGP have been the white label provided for basically all the dodgy East Asian gambling firms that have been randomly appearing for the past 10 years in PL sponsorship.
 

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