I would say that the Pre match was a fairly decent test with many people going in different directions as they got around as much of the ground as they could, which always causes a bit of a nightmare, but it seemed to cope well at half size.
For those people to use sky, they'd have to offer sky at £50 a year. Thats not happening, ever. They'd be increasing their outlay, for no increase in income, unless they simply charged their existing customers more..... again.
TBF, they still won't. Who ever can get it now will continue to get it if it is made available in other ways. Ain't no way anybodys going from £50 a year for guaranteed HD streams, to £110 a month for guaranteed HD streams.
Not forgetting that...