We are not. That's the point. This is the system working completely as intended. The top 6 spend untold millions every year and the rest pick up the scraps. If you even think about trying to compete, you will be punished and docked points.
Does indeed look like the undercooked celebrations and lack of attention to detail at the Goodison send off really did indicate that the new ownership hadn't had time to fully plot and plan ahead. Let's see what happens but it's becoming clear...
'Everton miss out on targets despite £150m war chest'
'Too much to do, too little time. Window shuts before Everton can fill key positions'
'Moyes: the team worked hard but ultimately the character just wasn't out there'
'Everton confident...
£25 mill, rising to £30 mill seemed like a lot of money for Jordon Pickford 8 years ago mate, today it feels a bit of a bargain.
If you want quality be prepared to invest in it.