Once again the club have released a kit design which has tampered with the famous club badge.
In recent years, depending on your perspective, we've either seen a steady evolution or slow erosion of the club badge.
Direction from the club could easily outline that the badge is fixed and not for redesign.
But, regardless of perspective, it's now clear that the badge is something the board do not consider sacred and perhaps that should trouble us - it's troubling many senior Everton commentators on this site and further afield.
As a result of our last badge controversy, the FA felt it necessary to introduce "club heritage protection rules" to “ put supporters at the heart of the decision-making process regarding these important club heritage matters."
Evidently, this latest redesign has not had "supporters at the heart of the decision" regardless of outcome and starts to make a mockery of the newly appointed fan advisory panel.
Are we starting to see a play out of the traditional Everton vs a 'new', 'bold' Everton (to adopt the terminology of our CEO) through the badge and an attempt to quietly erase Everton's successful past in an attempt to limit supporter expectation for the future?
In effect using branding as a weapon against the club's history.
The badge represents our expected standards, our history and identity. If deliberate changes are being made, we must ask questions of the club: why?
In recent years, depending on your perspective, we've either seen a steady evolution or slow erosion of the club badge.
Direction from the club could easily outline that the badge is fixed and not for redesign.
But, regardless of perspective, it's now clear that the badge is something the board do not consider sacred and perhaps that should trouble us - it's troubling many senior Everton commentators on this site and further afield.
As a result of our last badge controversy, the FA felt it necessary to introduce "club heritage protection rules" to “ put supporters at the heart of the decision-making process regarding these important club heritage matters."
Evidently, this latest redesign has not had "supporters at the heart of the decision" regardless of outcome and starts to make a mockery of the newly appointed fan advisory panel.
Are we starting to see a play out of the traditional Everton vs a 'new', 'bold' Everton (to adopt the terminology of our CEO) through the badge and an attempt to quietly erase Everton's successful past in an attempt to limit supporter expectation for the future?
In effect using branding as a weapon against the club's history.
The badge represents our expected standards, our history and identity. If deliberate changes are being made, we must ask questions of the club: why?