When they renamed Lansdowne Road after the redevelopment I thought it'd never catch on and that it would still be referred to as Lansdowne. To my shame I call it the Aviva now and I've been watching matches there since 85' FFSExactly. Everton Stadium on Bramley Moore Dock...and when its built it'll be just referred as the '<Corporate Name'> Stadium' - no one will use the site location anymore.
To use it in the future would be like saying now that you're going to Walton when you mean you're going to Goodison Park.
It's withering away.
Marketing works.








