Yakshimash!
I am from Kazakhstan and LFC is most popular club over here. There are over 10 000 members in official fan club. When England came here in 2009, LFC players were met as heroes by 200 supporters in the airport and MU, Chelsea players were booed.
I have been to Thailand, Hong Kong, China, India and Nepal and LFC is on par with United as most popular club there.
There are many young supporters who started to follow the club when Michael Owen was there, after 2001 triumph, Istanbul, FA cup 2005, CL final 2007, Torres attracted many fans too and now Suarez.
The club sell around 1 M shirts per annum and is biggest seller for Adidas. Standard Chartered pay 20-25 M a year which 2- clubs in the world can match and next season Warrior will replace Adidas and pay record breaking 25 M per annum. If LFC was loosing popularity business would not pay such moner.
I would pay a lot of money myself to watch all and only LFC games.
BTW I have never met an Everton fan outside of UK and all scouse expats I met in Kazakhstan were Reds