Champions

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Our best hope is to keep ourselves somewhere near the top and hope all our rivals burn out through fixture congestion. Man City are favourites in my opinion but if they continue to do well in all competitions they could end up playing a lot of games. They have some options but it will still stretch them. The Leicester game is massive we need to win it really a draw wouldn't be the end of the world but would make it hard. A defeat and I think it will leave us to much to do. The Newcastle and Leeds games should be formalities but given how this season has gone who knows. Where they fit our 2 games in hand in may also make a difference as ideally we want to play City when they have a lot of fixtures close together.
The further City go in the Champions League and the FA Cup the harder it is going to be to fit in the rearranged matches. They are playing one rearranged match tonight so they have just ours to fit in. But they also have the League Cup Final to come which makes it 2. And every FA cup tie from the 5th round this season means a rearranged premier game so that could be 4 more as there is a full league fixture on cup final day. I'm hoping City have a fantastic season in the cups ;)
 

No problems mate.

I mean there is a possibility in the abstract, just as there is a possibility Usmanov might buy him for us. Almost impossible though, a team with no money to get a free transfer in at CB in January, losing money hand over fist is going to reverse it's economic fortunes with grounds empty by the summer.

As for Nike. Basketball is completely different to football. People follow the player. The club structure is different etc etc. Nobody in football has ever done the above with a past it asset never mind a prime one. And even if they wanted him exposed, and were willing to plough money into it, they'd want him going to Madrid anyway, as it's the galitcos club.

Let me tell you what Nike are doing now.

1) They are hammering Liverpool. They signed a huge deal with them, I believe spent a lot on legal fees to get that deal through, on the premise Liverpool deliver shirt sales/commercial revenue. That is not happening. Yes part of that will mean Liverpool's likely total revenue from Nike will probably be broadly siilar to that of the New Balance deals, but I'd imagine certain guarentees were made on milestones, which are not being hit. They are probabaly, with some justification looking to get money back on the deal. Not playing in front of 50k fans every week, and having those images beamed everywhere is also hurting them. Essentially they are hammering Liverpool.

2) They are looking at a huge drop in comsumer spending, and worse to follow and are looking at easy ways to save jobs, and to cut spending. They are trying to save stores from shutting etc. These are the crisis meetings happening across industries currently. One easy way is to heavily negotiate down existing sponsorships, particularly newer ones which have in built mile stones that are being missed. If the figurehead/manager of said company you are sponsoring is acting a plank, it will exacerbate this situation too. United have acknwoledged most of their sponsorship payments have been deferred and they were expecting all monies to be honoured. Thats where we are heading currently.

3) If such a suggestion (as above) is made, I'd pay to be a fly on the wall of that meeting. I am sure Nike will politely point out they went to enormous expense legally, and subsequently in terms of sponsorship to give money to Liverpool to increase sales. Sales that will not have materialised. You will point out, it is their job to deliver the world class, eye catching talents, to broadcast your label across the world, and the top dollar sponsorship they signed sort of implied it would be happening. That it hasn't, and that to rectify it they want you as a sponsor to spend that money would go down like a lead balloon, particularly in this context.

If Mbappe was a 38 year old David Beckham, maybe in a boom market, with a partner you had built a long term relationship with based on trust maybe you pull a stunt like contribute to his wages. You're not going to be paying in a fee probabaly double what the annual sponsorship is though.

It makes more sense he'd go to City, Chelsea, Barca, Madrid etc than Liverpool. And in honesty, he's more likely to end up at Brighton than Nike sign him for Liverpool.

before a reply, my understanding is both parties very happy with jersey sales? Anything you have suggest otherwise?
 
before a reply, my understanding is both parties very happy with jersey sales? Anything you have suggest otherwise?
I notice we are heavily discounting shirt sales much earlier in the season than would usually be the case and, moreover, as this is the first cycle with a new Hummel kit is this a proverbial canary in the coalmine (at least on the part of hummel or kitbag rather than us) that they are looking for cash fast?

I find it odd that we have 50% off kids kits in January for a - relatively speaking - very successful Everton. Sign of the times.
 
I believe spent a lot on legal fees to get that deal through, on the premise Liverpool deliver shirt sales/commercial revenue.

Why would Nike be the ones spending on legal fees to extract Liverpool from a contract ?

If someone wants to void a deal they are usually the ones paying to extract themselves, then make sure costs are covered in any new deal
 
I notice we are heavily discounting shirt sales much earlier in the season than would usually be the case and, moreover, as this is the first cycle with a new Hummel kit is this a proverbial canary in the coalmine (at least on the part of hummel or kitbag rather than us) that they are looking for cash fast?

I find it odd that we have 50% off kids kits in January for a - relatively speaking - very successful Everton. Sign of the times.
He doesnt mean We, he means THEM.
 

before a reply, my understanding is both parties very happy with jersey sales? Anything you have suggest otherwise?

What is your theory their jersey sales are going very well? How would you be be defining "very happy"?

We will have to wait to see the numbers. That information has not been made public, however given Manchester United's CEO has spoken of challenges theyhave head with existing "partners" it would not be an unreasonable stretch to state there will be similar pressures in the industry. Given we are in a recession, with retail heavily hit, I'd also state this was reasonable evidence to say that tmhe relationship will not be "very happy".

I'm happy to see evidence to the contrary though.
 
Why would Nike be the ones spending on legal fees to extract Liverpool from a contract ?

If someone wants to void a deal they are usually the ones paying to extract themselves, then make sure costs are covered in any new deal

New Balance went to court. Think Nike and LFC fought them.
 
I see Leicester are being talked up as title contenders yet we who beat them fairly comfortably are not. Stay classy football pundits.
Untwist your knickers. They literally won the league a couple of years back and went top the other night.
You would be a shocking pundit if you were talking up Everton’s title chances. We are nowhere near the level required.
 

Untwist your knickers. They literally won the league a couple of years back and went top the other night.
You would be a shocking pundit if you were talking up Everton’s title chances. We are nowhere near the level required.

They aren't either. The squad they won the league with was better than this lot. And if we win both games in hand we go level with them.
 
What is your theory their jersey sales are going very well? How would you be be defining "very happy"?

We will have to wait to see the numbers. That information has not been made public, however given Manchester United's CEO has spoken of challenges theyhave head with existing "partners" it would not be an unreasonable stretch to state there will be similar pressures in the industry. Given we are in a recession, with retail heavily hit, I'd also state this was reasonable evidence to say that tmhe relationship will not be "very happy".

I'm happy to see evidence to the contrary though.

My only theory is both Liverpool & Nike released a statement in September, Liverpool confirming they were their biggest selling kits of all time & Nike saying sales exceeded all estimates.

I only had a quick google & that was the theme of everything, hence I wondered was there something I had missed. Everything you reference about recession and changing markets spot on though
 
They aren't either. The squad they won the league with was better than this lot. And if we win both games in hand we go level with them.
Their squad was better when they won the league but everyone else had a shocking season.

Leicester won't win the league anyway, they'll be challenging for Europe with us, they are a weird team that can go 4/5 without a win just as easily as they got 4/5 winning.
 
They aren't either. The squad they won the league with was better than this lot. And if we win both games in hand we go level with them.
Im not sure it was better.

They have some great players there now, they literally had Wes Morgan last time.

Of course they had a peak Kante, Vardy was Vardy and Mahrez wasn't the waste of a shirt he is now, but I think their current side is better, personally.
 
Im not sure it was better.

They have some great players there now, they literally had Wes Morgan last time.

Of course they had a peak Kante, Vardy was Vardy and Mahrez wasn't the waste of a shirt he is now, but I think their current side is better, personally.
Id have to agree, they had half a team of journeymen when they won it, this time round they have more about them than just vardy on the counter.
 

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