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I think Megafon should pay £50m to have an option on the naming rights, too.

Can Usmanov outbid Usmanov. Usmanov offers 30m from USM and slams the phone down. He walks to his golden bog on his yacht and calls up and offers 50m from Megafon. Wipes his arse, pulls his pants up, grabs his mobile phone and calls back offering 70m from USM.
 

How does it work if Moshiri part owns the company (USM). Is he still allowed then to do sponsorship deals such as this?

We can be sponsored by a company part owned by Moshiri but it will raise a flag with UEFA who will investigate the deal. They will look to see if other Clubs have secured similar deals and if our deals represents fair value. If not they can disregard part or all of the deal from FFP calculations.
 

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