Chang Extension

[Ruairi77]

Nothing sells beer like devout Muslims and kids!

 

[RaleighBlue]

Good post. The last recorded shirt sponsorship deal I can find(2012) was for 2 million euros and 6 months only from a Chinese Energy Company. In the recent past Valencia have been sponored by a local Valencia furniture store....a bit like Everton being sponsored by a local garden centre !! Valencias main sponsors do not pay them anything comparable with £5/6 million.....and as you say Barca and Real are light years ahead of them. I think that Everton are getting just about what the current standing has a right to expect...a new stadium and success in Europe and the Premier League would make a difference.

Why should we have low expectations? We are in the most profitable league in the world, in the top half, with no reasonable threat of relegation. Every match is shown on television in the US. Everton are not Arsenal, but no one is demanding 30 million a season.

We're demanding more than relegation fodder. 10 million a season is ridiculously reasonable. And Valencia is a terrible comparison, they are in La Liga, which has a much smaller following as a league (obviously huge support for the top 2).

5 million a season is less than our direct competitors, and in fact, less than a number of teams that are far below us. To be happy with that is basically giving up on a new stadium and success in Europe, because to get those things you have to strive for more than what's just given to you.

 

[D410]

Why should we have low expectations? We are in the most profitable league in the world, in the top half, with no reasonable threat of relegation. Every match is shown on television in the US. Everton are not Arsenal, but no one is demanding 30 million a season.

We're demanding more than relegation fodder. 10 million a season is ridiculously reasonable. And Valencia is a terrible comparison, they are in La Liga, which has a much smaller following as a league (obviously huge support for the top 2).

5 million a season is less than our direct competitors, and in fact, less than a number of teams that are far below us. To be happy with that is basically giving up on a new stadium and success in Europe, because to get those things you have to strive for more than what's just given to you.

Good question RaleighBlue. Things will change when the club ownership have gone but it does,nt mean you have to accept it or be told that the bar can be lowered becuased we are not in the right post code.

 

[SpurtingLesbian]

apparently....

 

[obc]

It's more money, and a short deal. If Martinez can increase our stature, and we continue to play in Europe, seems the asking price will go up in three years. Not lying, hoped we'd get more. Keep winning, keep improving, the next deal will be bigger.

 

[Tubey]

Does this photo mean we are going to get the Chang logo on kids shirts again?

Who is the 62-year-old black guy in the middle?

 

[Goat]

Had enough of Chang, wish we had a proper sponsor, I would take Burger King for 2m a season.

 

[mythbuster]

25% increase over the 3 years. Can't see what all the fuss is about...

 

[njligernj]

The very recent internet glamorisation of the dark art of loan sharking, is quite another thing all together, as it's exploiting the people in our society who are among the most vulnerable.

Yes ... unlike alcohol which has a spotless track record of never marketing toward or placing a higher proportion of their stores in poorer areas.

So an extra 1.3mil per year, less than Newcastle but a bit more than sunderland villa and fulham Still, its the longest running deal in the prem, which the club seem to think is something to be proud about which has no impact on bobby transfer windows.

If the "longest running deal" thing actually meant something surely we'd be getting more than our supposed peers? It took us years to get parity with them ... meanwhile for all the prior years they have been making more than us. It seems they can jump from sponsor to sponsor and still land a 5m a year deal just like we have ... so the long lasting relationship with Chang appears to be completely worthless in terms of adding any value relative to going market value.

 

[Steve Wigan]

Why should we have low expectations? We are in the most profitable league in the world, in the top half, with no reasonable threat of relegation. Every match is shown on television in the US. Everton are not Arsenal, but no one is demanding 30 million a season.

We're demanding more than relegation fodder. 10 million a season is ridiculously reasonable. And Valencia is a terrible comparison, they are in La Liga, which has a much smaller following as a league (obviously huge support for the top 2).

5 million a season is less than our direct competitors, and in fact, less than a number of teams that are far below us. To be happy with that is basically giving up on a new stadium and success in Europe, because to get those things you have to strive for more than what's just given to you.

Its not about 'low expectations'....its about reality in a competitive market place were most of the money will always go to the market leaders. If we ever have a multi mega billionaire owner and can buy the best players in the world to play in our super duper 70,000 sell out stadium,major sponsors will be queuing at our door. That is a fact. What the top four or five in the Prem are able to get money wise is more than the total that the rest of the league gets. We are competing for a much smaller pot, from the likes of weird African companies, loan companies, and yes, foriegn breweries, and not the pot thats filled by multi national insurance/finance houses, global electronics companies, or international air lines.
I quoted Valencia because someone mentioned them in an earlier post, and I agree they are a bad example, like most European clubs apart from the top few, when compared with the Premier League. In fact a few years ago a lot of clubs from the top Spanish League were unable to attract shirt sponsors at all, and the current state of the Spanish economy probably means that their situation has not got any better.The Premier League, and Europe, regularly, are the places to be, particularly if youre winning .

 

[TheFinnFan]

Think this is pretty ok deal. Stability in that area is good i quess. Could have been better... or worse

Chang it is.

 

[njligernj]

Think this is pretty ok deal. Stability in that area is good i quess.

How is it good? The teams with no stability, comparable or smaller fan bases and significantly worse league performance have the same deal we have! So what has the stability accomplished?

Aside from, I suppose, the argument that without a stable deal our pathetic biz dev team would be unable to get an equal deal to that of consistent relegation battling teams ... which is probably true ... but hardly a counter-argument to the idea that our team isn't very good.

Anyway ... repeating myself now so I will bow out.

::clap clap clap::

 

[blueblue]

Do you suppose that we turned away sponsors who were prepared to offer us multiples of the Chang deal just so that we could stay with our current sponsor ?
Or is it possible that there isn't a queue of sponsors trying to lavish money on Everton?

 

[RaleighBlue]

Do you suppose that we turned away sponsors who were prepared to offer us multiples of the Chang deal just so that we could stay with our current sponsor ?
Or is it possible that there isn't a queue of sponsors trying to lavish money on Everton?

No, of course not, but our business team should be going out and trying to get interest, not just waiting for people to throw money at us and when they don't shrugging and resigning with Chang.

Or am I completely insane?

 

[SpurtingLesbian]

No, of course not, but our business team should be going out and trying to get interest, not just waiting for people to throw money at us and when they don't shrugging and resigning with Chang.

how do you know they didn't?