New Everton Stadium


KMC said:
At least it's a local sponsor and not some on-line betting company based out of Kenya... Wouldn't want any part of that, right?

And it could be a lot worse...

Look at the good people of New Orleans who have an arena called "Smoothie King Center"... Makes "Hill Dickson" sound quite distinguished...
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St Helen’s rugby club have the Totally Wicked Stadium 😂
 
SLAVEN BILIC said:
Let’s say the Hill Dickinson deal is worth the reported £10m. Would you be happy to have Qatar Airways as it’s a bigger name but it was lower than in value per year?

I wouldn’t. For better or worse, money makes the game nowadays and we need it badly!!! So what if people take the proverbial because the name says Dick in it or they don’t know who they are. Did anyone in here know who Standard Chartered where when they started sponsoring that lot? After today, Hill Dickinson has started making in roads in to becoming a ‘known’ global brand. It’s not a big deal what they’re called or who they are right now l. What’s important is that they’re handing over cash, and supposedly a decent amount of it.

I wouldn’t.
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davek said:
Hold on: we ALL were expecting more than this naming deal.

Let's not pretend anyone prior to this announcement would have been happy with Hill Dickinson.

We are a league stock with that. What sort of ambition does that shout out? None.

It's a naming rights deal for a League One club not a club that has it's sights on the horizon to the world.
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Coke for example don’t need to advertise because everyone knows who they are

The reason ppl sponsor football teams is to get known

Thats how it works!

If twitter existed when NEC took over be awful deal…but we had their name on our shirts when we were good so its fine
 

davek said:
No, no, no.

It's because this is Division 20th of the corporate world and the brand identity you latch onto speaks volumes of your status as a club.

Everyone knows that.

How much exposure do you think Hill Dickinson gives Everton? It's all one way traffic.

It's a 'kin disastrous naming rights deal.

A car crash.
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I doubt too many blue chips were lining up to sponsor plucky Everton where Seamus Coleman is held up as a great and Michael Keane is in contention for a contract extension.

Evertonians need to accept Kenwright has turned us into a parochial, sentimental, and nostalgic backwater of world football. We’re a long way from attracting serious interest from serious brands.
 
A few delicate people on here. Crying because of a name but missing the point of a hefty naming rights fee. Who cares about the name? Call it what you like, stick with BMD, shorten it to the HD stadium or go for the laugh of Dick Dock. We are getting our funds up and getting ready for a crucial and important part of our history or die on the Hill Dickinson trying
 

Drico said:
I doubt too many blue chips were lining up to sponsor plucky Everton where Seamus Coleman is held up as a great and Michael Keane is in contention for a contract extension.

Evertonians need to accept Kenwright has turned us into a parochial, sentimental, and nostalgic backwater of world football. We’re a long way from attracting serious interest from serious brands.
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We're a PL club mate owned by a multinational company.

Maybe we should have expected the local ambulance chasers?
 
Everton are "getting £10M per year"...

Screen Shot 2025-05-16 at 19.53.36.webp
 

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