New Everton Owners: The Friedkin Group

What do we reckon?

  • 👍

    Votes: 961 70.0%

  • 🤷 | 🧀🥪

    Votes: 326 23.8%

  • 👎

    Votes: 85 6.2%
  • Total voters
    1,372

Mikey_Fitzgerald said:
Nor I

They’ve had two comparatively “bad” seasons and are still comfortably mid-table and things don’t look remotely precarious for them

They’re probably going to make some decent money when it comes to selling the likes of Mitoma and Ferguson too, which will easily sort the next squad rebuild
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Baleba and Joao Pedro would go for big money too I'd have thought
 
Librarian said:
Over the past decade, Leeds United has strategically enhanced its non-matchday and non-football revenues through a series of lucrative commercial partnerships and sponsorship deals. These initiatives have significantly bolstered the club’s financial profile, especially following their promotion to the Premier League.

Key Sponsorship Agreements
• Red Bull Partnership: In 2024, Leeds United secured a landmark multi-year agreement with Red Bull, marking the company’s first major sponsorship in English football. This deal, described as the largest in English Football League (EFL) history, includes Red Bull’s branding on the front of the men’s and women’s first-team kits and designates Red Bull as the club’s Exclusive Energy Drink Partner. The partnership is expected to provide a significant boost to the club’s revenue and commercial earnings.

• Hisense Extension: The club extended its partnership with electronics giant Hisense for an additional three years, beginning in the 2024/25 season. Hisense branding will continue to feature prominently on the East Stand at Elland Road, and the collaboration includes the launch of a new LUTV app for Hisense smart TVs, enhancing digital engagement with fans.

• Boxt Sponsorship: For the 2023/24 season, smart home systems provider Boxt became Leeds United’s principal partner. Boxt’s branding appears on the men’s and women’s first-team and academy kits, and the partnership encompasses various activations, digital campaigns, and fan offers, further diversifying the club’s commercial portfolio.

Merchandising and Commercial Revenue

Leeds United has also focused on enhancing its merchandising efforts. In the 2020/21 season, the club reported merchandise sales of over £20 million, contributing to a total commercial revenue of just under £36 million. This figure positioned Leeds among the top earners outside the Premier League’s ‘big six,’ with commercial income accounting for 21% of the club’s total turnover that season.

In August 2024, the club introduced a retro-inspired yellow away kit featuring the iconic ‘smiley’ badge from the 1970s. This nostalgic design resonated with fans, leading to record-breaking sales of over 15,000 shirts on the first day of release.

Financial Performance

These strategic commercial endeavors have significantly impacted Leeds United’s financial standing. As of May 2023, Forbes estimated the club’s enterprise value at $800 million (£642 million), with revenues of $229 million (£171 million) and an operating income of $51 million (£38 million) for the 2022/23 season.

In summary, through strategic partnerships, innovative merchandising, and a focus on brand enhancement, Leeds United has substantially increased its non-matchday and non-football revenues over the past decade, solidifying its financial foundation and global profile.
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Where's this from?
 

Zatara said:
Quite the opposite.

Unless you'd care to explain the incredible jobs Kinnear and Weir have done?

Because i see only failure.
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I don't follow Leeds. But if their fans are like most, they won't have any idea what's going on and are basing their opinions on rumour and hearsay.

I'm sure you are more in the know though.

I'm not advocating the appointment by the way as I had never heard of the bloke until yesterday. But I have more confidence in the new owners than the last lot so happy to go with their decision.
 
GlosBlue said:
I don't follow Leeds. But if their fans are like most, they won't have any idea what's going on and are basing their opinions on rumour and hearsay.

I'm sure you are more in the know though.

I'm not advocating the appointment by the way as I had never heard of the bloke until yesterday. But I have more confidence in the new owners than the last lot so happy to go with their decision.
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The Leeds fans commenting on the Athletic are deluded. Suggesting it was a sideward step for Kinnear and making out that they are a global team.

Apparently when they’re back in the Premier League next year they will be just as attractive to new signings as we are.
 

GlosBlue said:
I don't follow Leeds. But if their fans are like most, they won't have any idea what's going on and are basing their opinions on rumour and hearsay.

I'm sure you are more in the know though.

I'm not advocating the appointment by the way as I had never heard of the bloke until yesterday. But I have more confidence in the new owners than the last lot so happy to go with their decision.
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I hate dirty leeds. Thats not why im underwhelmed at the Kinnear link though.
 

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