John from Bootle
Player Valuation: £20m
Not quite. The sponsorship for the stadium will be dictated by more than Everton’s position in the league, which of course will be a contribution.
But, it’s a state of the art stadium, in a world famous city, on an iconic location. It’s also set to host European championship games. Them factor alone increase its sponsorship value.
Even if it went to a PL fair market test, they wouldn’t just look a teams in a similar position.
It's also got the benefit of a clean slate. Some people I know still call Bolton's ground The Reebok. That's the value of getting tied in on something like this for a long period before it becomes known as something else to the worldwide audience.








